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~isPartOf:"Journal of marketing"
~subject:"Markenartikel"
~subject:"Social relations"
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Search: subject_exact:"Soziale Internetplattform"
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Markenartikel
Social relations
Social Web
62
Social web
62
Consumer behaviour
30
Internet marketing
30
Konsumentenverhalten
30
Online-Marketing
30
Viral marketing
22
Virales Marketing
22
social media
18
Brand management
15
Markenführung
15
Beziehungsmarketing
14
Relationship marketing
14
Online retailing
10
Online-Handel
10
Brand image
7
Markenimage
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Soziales Netzwerk
7
user-generated content
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Electronic Commerce
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word of mouth
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influencer marketing
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Data mining
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Filmwirtschaft
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Kundenintegration
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Arnould, Eric J.
1
Ferraro, Rosellina
1
Hamilton, Ryan
1
Haws, Kelly L.
1
Houston, Mark B.
1
Janakiraman, Ramkumar
1
Joshi, Yogesh V.
1
Kannan, P. K.
1
Kwak, Hyokjin
1
Mukhopadhyay, Anirban
1
Muñiz, Albert M.
1
Nam, Hyoryung
1
O'Guinn, Thomas C.
1
Park, Eunho
1
Puzakova, Marina
1
Reinartz, Werner J.
1
Rishika, Rishika
1
Schau, Hope Jensen
1
Schmitt, Bernd
1
Sorescu, Alina
1
Sridhar, Shrihari
1
Srinivasan, Raji
1
Steenkamp, Jan-Benedict E. M.
1
Swaminathan, Vanitha
1
Wichmann, Julian R. K.
1
Wiegand, Nico
1
Yoo, Byungjoon
1
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Journal of marketing
Journal of business research : JBR
53
The journal of product & brand management
32
Journal of retailing and consumer services
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
The journal of brand management : an international journal
27
Technological forecasting & social change : an international journal
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
International journal of internet marketing and advertising : IJIMA
14
Information systems research : ISR
12
Journal of management information systems : JMIS
11
International journal of hospitality management
10
Journal of marketing communications
10
Asia Pacific journal of marketing and logistics
9
Journal of internet commerce
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of promotion management : innovations in planning and applied research
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
International journal of advertising : the review of marketing communications
8
International journal of electronic marketing and retailing : IJEMR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of service management
8
Journal of strategic marketing
8
Management information systems : mis quarterly
8
Marketing intelligence & planning
8
Psychology & marketing
8
Tourism management : research, policies, practice
8
CESifo working papers
7
Cogent business & management
7
Electronic commerce research
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of fashion marketing and management
7
Business horizons
6
Journal of electronic commerce research : JECR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing
5
Global business review
5
International journal of electronic commerce : IJEC
5
Journal of consumer marketing
5
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
2
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
3
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
4
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
5
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
6
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
7
Social influence effects in online product ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
Saved in:
8
How brand community practices create value
Schau, Hope Jensen
;
Muñiz, Albert M.
;
Arnould, Eric J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 30-51
Persistent link: https://www.econbiz.de/10003875403
Saved in:
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