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~isPartOf:"Journal of marketing"
~subject:"Online-Marketing"
~subject:"Search engine"
~subject:"Share Economy"
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Online-Marketing
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Gretz, Richard T.
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Journal of marketing
Journal of business research : JBR
15
International journal of hospitality management
13
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11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
NBER working paper series
10
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9
Information systems research : ISR
8
Technological forecasting & social change : an international journal
7
Tourism management : research, policies, practice
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Internet policy review : journal on internet regulation
5
Journal of retailing and consumer services
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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International journal of industrial organization
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Australasian marketing journal
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CESifo working papers
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Cambridge journal of regions economy and society
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
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European journal of marketing
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European journal of operational research : EJOR
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International journal of contemporary hospitality management
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International journal of production economics
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
5
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1
How consumer orchestration work creates value in the sharing economy
Scaraboto, Daiane
;
Figueiredo, Bernardo
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10013258780
Saved in:
2
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
3
The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
4
Providers versus platforms : marketing communications in the sharing economy
Costello, John P.
;
Walker Reczek, Rebecca
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
Saved in:
5
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
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