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~isPartOf:"Journal of marketing"
~subject:"Product design"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Produktgestaltung"
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Product design
Produktgestaltung
18
Consumer behaviour
10
Konsumentenverhalten
10
product design
6
Brand management
5
Markenführung
5
New product development
4
Produktentwicklung
4
Brand image
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Packaging
3
Verpackung
3
Customer integration
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
branding
2
logos
2
package design
2
user design
2
Aesthetics
1
Automotive industry
1
B-to-B-Marketing
1
Brand
1
Business-to-business marketing
1
Cognition
1
Competition
1
Conjoint analysis
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Conjoint-Analyse
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Crowdsourcing
1
Emotion
1
Firm performance
1
Firm value
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Führungskräfte
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Game theory
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Haushaltsausstattung
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18
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Aufsatz in Zeitschrift
Article in journal
18
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English
18
Author
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Balachander, Subramanian
2
Herrmann, Andreas
2
Landwehr, Jan Rüdiger
2
Affonso, Felipe M.
1
Allen, B. J.
1
Basuroy, Suman
1
Bonney, Leff
1
Boyd, D. Eric
1
Chandrasekaran, Deepa
1
Chen, Haipeng
1
Chitturi, Ravindra
1
Dahl, Darren W.
1
Day, George S.
1
Dickson, Peter R.
1
Franke, Nikolaus
1
Fuchs, Christoph
1
Gal-Or, Esther
1
Geylani, Tansev
1
Ginter, James L.
1
Herd, Kelly B.
1
Homburg, Christian
1
Janiszewski, Chris A.
1
Kannan, P. K.
1
Kim, Alex Jiyoung
1
Krause, Franziska
1
Kuehnl, Christina
1
Lambkin, Mary
1
Li, Krista J.
1
Liu, Yan
1
Mahajan, Vijay
1
Malkewitz, Keven
1
McGill, Ann L.
1
Moreau, C. Page
1
Noseworthy, Theodore J.
1
Orth, Ulrich R.
1
Paharia, Neeru
1
Raghunathan, Rajagopal
1
Schreier, Martin
1
Schwemmle, Martin
1
Sevilla, Julio
1
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Journal of marketing
International journal of product development : IJPD
154
International journal of production research
154
International journal of production economics
65
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
47
Management science : journal of the Institute for Operations Research and the Management Sciences
41
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
International journal of industrial organization
26
Psychology & marketing
22
Research policy : policy, management and economic studies of science, technology and innovation
22
Journal of retailing and consumer services
21
Production and operations management : an international journal of the Production and Operations Management Society
20
The journal of industrial economics
20
Creativity and innovation management
19
International journal of technology management : IJTM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
California management review
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of agile systems and management : IJASM
14
The journal of brand management : an international journal
14
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
14
International journal of quality & reliability management
13
Manufacturing & service operations management : M & SOM
13
The journal of product & brand management
13
Harvard business review : HBR
12
International journal of innovation management
12
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
12
Journal of marketing management : MM
12
Journal of marketing research : JMR
12
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
Harvard-Business-Manager : das Wissen der Besten
11
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ECONIS (ZBW)
18
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1
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
2
Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
5
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
Saved in:
6
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
7
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
8
Provision of optional versus standard product features in competition
Balachander, Subramanian
;
Gal-Or, Esther
;
Geylani, Tansev
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011697821
Saved in:
9
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
10
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Saved in:
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