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~isPartOf:"Journal of marketing"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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United States
Brand management
81
Markenführung
81
Consumer behaviour
65
Konsumentenverhalten
65
Brand image
62
Markenimage
62
Brand
46
Markenartikel
46
Social Web
17
Social web
17
Beziehungsmarketing
15
Relationship marketing
15
Marketing management
14
Marketingmanagement
14
Internet marketing
12
Online-Marketing
12
brand equity
10
branding
9
Advertising effects
8
USA
8
Werbewirkung
8
Brand extension
7
Markentransfer
7
New product development
7
Produktentwicklung
7
Viral marketing
7
Virales Marketing
7
Advertising
6
Marketing
6
Werbung
6
Corporate reputation
5
Firmenimage
5
Preismanagement
5
Pricing strategy
5
Product design
5
Produktgestaltung
5
brand management
5
social media
5
Handelsmarke
4
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Type of publication
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Article
8
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Conference paper
Lehrbuch
Language
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English
8
Author
All
Ahuvia, Aaron
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Cohen, Dorothy
1
DelVecchio, Devon
1
Diamond, Nina
1
Eilert, Meike
1
Giesler, Markus
1
Heath, Timothy B.
1
Kalaignanam, Kartik
1
Kozinets, Robert V.
1
Kushwaha, Tarun
1
Kwak, Hyokjin
1
McCarthy, Michael S.
1
McGrath, Mary Ann
1
Morgan, Neil A.
1
Muñiz, Albert M.
1
Puzakova, Marina
1
Rego, Lopo L.
1
Rocereto, Joseph F.
1
Sherry, John F.
1
Wiles, Michael A.
1
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Published in...
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Journal of marketing
The journal of brand management : an international journal
37
The journal of product & brand management
22
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of hospitality management
11
Journal of fashion marketing and management
10
Journal of marketing theory and practice
10
The journal of consumer marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of retailing and consumer services
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
The IUP journal of brand management : IJBRM
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing for higher education
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Tourism management : research, policies, practice
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of wine business research : IJWBR
5
Journal of consumer behaviour : an international research review
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel and tourism marketing
5
Sport management review
5
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ECONIS (ZBW)
8
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8
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1
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
2
The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 38-58
Persistent link: https://www.econbiz.de/10009729594
Saved in:
3
The asymmetric effects of extending brands to lower and higher quality
Heath, Timothy B.
;
DelVecchio, Devon
;
McCarthy, Michael S.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009270917
Saved in:
4
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
5
The impact of product recalls on future product reliability and future accidents : evidence from the automobile industry
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Eilert, Meike
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10009717176
Saved in:
6
How doppelgänger brand images influence the market creation process : longitudinal insights from the rise of Botox cosmetic
Giesler, Markus
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 55-68
Persistent link: https://www.econbiz.de/10009670266
Saved in:
7
American girl and the brand gestalt : closing the loop on sociocultural branding research
Diamond, Nina
;
Sherry, John F.
;
Muñiz, Albert M.
; …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 118-134
Persistent link: https://www.econbiz.de/10003838598
Saved in:
8
Trademark strategy
Cohen, Dorothy
- In:
Journal of marketing
50
(
1986
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10001008469
Saved in:
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