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~isPartOf:"Journal of marketing"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Search: subject:"Customer relationship management"
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United States
Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
51
Konsumentenverhalten
51
Customer satisfaction
22
Kundenzufriedenheit
22
Lieferantenmanagement
21
Supplier relationship management
21
Dienstleistungsqualität
16
Service quality
16
Brand management
15
Markenführung
15
Customer value
14
Kundenwert
14
Social Web
14
Social web
14
Salespeople
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Verkaufspersonal
11
B-to-B-Marketing
10
Business-to-business marketing
10
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10
Marketingmanagement
10
USA
10
E-commerce
9
Electronic Commerce
9
relationship marketing
9
Customer integration
8
Customer service
8
Internet marketing
8
Kundenintegration
8
Kundenservice
8
Online-Marketing
8
customer satisfaction
8
Beschwerdemanagement
7
Complaint management
7
customer relationship management
7
Arbeitsverhalten
6
Brand
6
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6
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Aufsatz in Zeitschrift
Handbuch
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10
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English
10
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Eggert, Andreas
2
Kumar, V.
2
Ahuvia, Aaron
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bhagwat, Yashoda
1
Brady, Michael K.
1
Brusco, Michael J.
1
Dant, Rajiv P.
1
Evanschitzky, Heiner
1
Garnefeld, Ina
1
Grewal, Dhruv
1
Güntürkün, Pascal
1
Haumann, Till
1
Helm, Sabrina V.
1
Houston, Mark B.
1
Jayachandran, Satish
1
Krasnikov, Alexander
1
Montaguti, Elisabetta
1
Neslin, Scott A.
1
Palmatier, Robert W.
1
Ramaseshan, B.
1
Schons, Laura Marie
1
Steinhoff, Lena
1
Tax, Stephen S.
1
Valentini, Sara
1
Vogel, Verena
1
Voorhees, Clay M.
1
Wieseke, Jan
1
Witte, Carina
1
Zhang, Xi Alan
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Journal of marketing
International journal of hospitality management
22
The journal of services marketing
20
Journal of retailing and consumer services
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
14
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
Journal of service research : JSR
11
Strategy & leadership : a publication of Strategic Leadership Forum
10
Harvard business review : HBR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
The journal of business & industrial marketing
8
Academy of Management journal : AMJ
7
Journal of marketing management : MM
7
The journal of personal selling & sales management : JPSSM
7
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
International journal of business innovation and research
5
International journal of electronic customer relationship management : IJECRM
5
Journal of business ethics : JOBE
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
The international review of retail, distribution and consumer research
5
Business horizons
4
Business strategy series
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of retail & distribution management
4
Journal of business & economics research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of fashion marketing and management
4
Journal of financial services marketing : JFSM
4
Journal of hospitality marketing & management
4
Journal of marketing theory and practice
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of strategic marketing
4
Manufacturing & service operations management : M & SOM
4
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ECONIS (ZBW)
10
Showing
1
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10
of
10
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articles prioritized
date (newest first)
date (oldest first)
1
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
2
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
3
Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till
;
Güntürkün, Pascal
;
Schons, Laura Marie
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
Saved in:
4
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
5
Growing existing customers' revenue streams through customer referral programs
Garnefeld, Ina
;
Eggert, Andreas
;
Helm, Sabrina V.
;
Tax, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009782092
Saved in:
6
Service sweethearting : its antecedents and customer consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Brusco, Michael J.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
Saved in:
7
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
8
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
9
The impact of
customer
relationship
management
implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
10
Customer equity drivers and future sales
Vogel, Verena
;
Evanschitzky, Heiner
;
Ramaseshan, B.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 98-108
Persistent link: https://www.econbiz.de/10003782531
Saved in:
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