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Kamakura, Wagner A.
6
Du, Rex Y.
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Du, Rex Yuxing
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Mela, Carl F.
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Agrawal, Jagdish
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Journal of marketing
Journal of marketing research : JMR
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of retailing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of Consumer Research
5
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
4
Journal of the Academy of Marketing Science
4
Conjoint measurement : methods and applications
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing Letters
3
Marketing Science
3
International Series in Quantitative Marketing
2
International journal of forecasting
2
Journal of Business & Economic Statistics
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychometrika
2
Quantitative Marketing and Economics
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
The journal of business : B
2
Conjoint measurement : methods and applications ; with 91 tables
1
Data envelopment analysis : a handbook of empirical studies and applications
1
Fundamentals of marketing research ; Vol. 5
1
International Journal of Forecasting
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International series in quantitative marketing
1
International series in quantitative marketing : ISQM
1
J. of the Acad. Mark. Sci., DOI 10.1007/s11747-008-0095-z
1
Journal of Business Research
1
Journal of Economic Psychology
1
Journal of Multivariate Analysis
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Marketing theory and applications
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
Operations research, Management science : OR MS ; the international literature digest
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Where did all that money go? : understanding how consumers allocate their consumption budget
Du, Rex Y.
;
Kamakura, Wagner A.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 109-131
Persistent link: https://www.econbiz.de/10003782532
Saved in:
2
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Du, Rex Y.
;
Kamakura, Wagner A.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 109-131
Persistent link: https://www.econbiz.de/10008142662
Saved in:
3
Size and share of customer wallet
Du, Rex Yuxing
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10003557064
Saved in:
4
Size and Share of Customer Wallet
Du, Rex Yuxing
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10007603673
Saved in:
5
Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation
Mittal, Vikas
;
Kamakura, Wagner A.
;
Govind, Rahul
- In:
Journal of marketing
68
(
2004
)
3
,
pp. 48-62
Persistent link: https://www.econbiz.de/10005926087
Saved in:
6
The Economic Worth of Celebrity Endorsers: An Event Study Analysis
Agrawal, Jagdish
;
Kamakura, Wagner A.
- In:
Journal of marketing
59
(
1995
)
3
,
pp. 56-62
Persistent link: https://www.econbiz.de/10005995619
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