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Search: subject:"Internet Marketing"
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Internet marketing
47
Online-Marketing
47
Consumer behaviour
28
Konsumentenverhalten
28
Social Web
26
Social web
26
Viral marketing
15
Virales Marketing
15
Advertising
11
Advertising effects
11
Werbewirkung
11
Werbung
11
Brand management
10
Markenführung
10
Beziehungsmarketing
8
Online retailing
8
Online-Handel
8
Relationship marketing
8
social media
7
Marketing management
5
Marketingmanagement
5
word of mouth
5
Brand image
4
E-commerce
4
Electronic Commerce
4
Markenimage
4
Mobile Marketing
4
Mobile marketing
4
Website
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Internet
3
Mobile communications
3
Mobilkommunikation
3
Social network
3
Soziales Netzwerk
3
digital marketing
3
influencer marketing
3
Auction
2
Auction theory
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Auktion
2
Auktionstheorie
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47
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Katona, Zsolt
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Narayanan, Sridhar
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Becker, Maren
2
Bleier, Alexander
2
Brooks, Gillian
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Kannan, P. K.
2
Moe, Wendy W.
2
Palmatier, Robert W.
2
Reinartz, Werner J.
2
Schweidel, David A.
2
Trusov, Michael
2
Aaker, David A.
1
Ballings, Michel
1
Batra, Rajeev
1
Berger, Jonah
1
Berkmann, Manuel
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
Bliese, Paul D.
1
Bruzzone, Donald E.
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chen, Jianqing
1
Chintagunta, Pradeep K.
1
Colicev, Anatoli
1
Cummings, Krista Hill
1
Dahl, Darren W.
1
Du, Rex Yuxing
1
Ducarroz, Caroline
1
Edeling, Alexander
1
Forman, Christopher
1
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Journal of marketing
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing management : MM
47
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
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ECONIS (ZBW)
47
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1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
6
The effect of content on zapping in TV advertising
Becker, Maren
;
Berkmann, Manuel
;
Reinartz, Werner J.
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
7
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
8
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
9
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
10
Regulating product recall compliance in the digital age : evidence from the "safe cars save lives" campaign
Pagiavlas, Sotires
;
Kalaignanam, Kartik
;
Gill, Manpreet
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 135-152
Persistent link: https://www.econbiz.de/10013390588
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