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Mobile Anwendung
6
Mobile application
6
Mobile Business
4
Mobile business
4
mobile apps
4
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Mobile communications
3
Mobilkommunikation
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Online-Marketing
3
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Anwendungssoftware
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1
Decision
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Einzelhandel
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Estimation
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Facebook
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Hofstede’s cultural factors
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Arora, Sandeep
1
Chandukala, Sandeep R.
1
Fandrich, Thomas
1
Forman, Christopher
1
Gill, Manpreet
1
Grewal, Rajdeep
1
Hofstede, Frenkel ter
1
Ittersum, Koert van
1
Johnson, Eric J.
1
Kim, Jun B.
1
Kübler, Raoul
1
Lee, Seoungwoo
1
Mahajan, Vijay
1
Mrkva, Kellen
1
Pauwels, Koen
1
Posner, Nathaniel A.
1
Reddy, Srinivas K.
1
Reeck, Crystal
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Schulze, Christian
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Schöler, Lisa
1
Skiera, Bernd
1
Sridhar, Shrihari
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Tan, Yong-Chin
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Wedel, Michel
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Xu, Jiao
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Yildirim, Gökhan
1
Zhang, Jie
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Journal of marketing
Journal of retailing and consumer services
47
Journal of business research : JBR
35
SpringerLink / Bücher
24
HMD : Praxis der Wirtschaftsinformatik
22
Information systems research : ISR
21
Technological forecasting & social change : an international journal
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
International journal of business information systems : IJBIS
18
International journal of networking and virtual organisations : IJNVO
18
Telecommunications policy : the international journal of digital economy, data sciences and new media
14
Apps management and e-commerce transactions in real-time
10
Enterprise mobility : applications, technologies and strategies
10
Information systems and e-business management : ISeB
10
International journal of consumer studies
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
Electronic commerce research
9
Psychology & marketing
9
Springer eBook Collection
9
Handbook of research in mobile business : technical, methodological, and social perspectives
8
International journal of hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of hospitality marketing & management
8
Journal of internet commerce
8
Journal of management information systems : JMIS
8
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
International journal of retail and distribution management
7
Journal of advertising research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Management information systems : mis quarterly
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
Pervasive advertising
7
Research
7
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
6
Computers & operations research : and their applications to problems of world concern ; an international journal
6
Göttinger Schriften zur Internetforschung
6
IWI-Diskussionsbeiträge
6
Information economics and policy : IEP
6
International journal of contemporary hospitality management
6
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ECONIS (ZBW)
8
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1
Nudging app adoption : choice architecture facilitates consumer uptake of mobile
apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
2
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
3
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
4
The implications of offering free versions for the performance of paid mobile
apps
Arora, Sandeep
;
Hofstede, Frenkel ter
;
Mahajan, Vijay
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
Saved in:
5
Return on engagement initiatives : a study of a business-to-business mobile app
Gill, Manpreet
;
Sridhar, Shrihari
;
Grewal, Rajdeep
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10011734796
Saved in:
6
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
7
App popularity : where in the world are consumers most sensitive to price and user ratings?
Kübler, Raoul
;
Pauwels, Koen
;
Yildirim, Gökhan
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 20-44
Persistent link: https://www.econbiz.de/10011912138
Saved in:
8
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
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