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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Marketingtheorie"
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Journal of marketing communications
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SpringerLink / Bücher
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13
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12
AMS review : official publication of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
8
Journal of the Academy of Marketing Science
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Marketing theory and applications
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The impact of theory on representations of the consumer and the marketing organisation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of strategic marketing
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Australasian marketing journal
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Major theoretical debates and contemporary issues in marketing theory
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Marketing : ZFP ; journal of research and management
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Springer eBook Collection / Business and Management
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wi - Wirtschaft
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1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
3
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
4
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
5
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
6
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
7
IMC : has anything really changed? ; a new perspective on an old definition
Luck, Edwina
;
Moffatt, Jennifer
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 311-325
Persistent link: https://www.econbiz.de/10003923340
Saved in:
8
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
Saved in:
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