//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Emotion"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Emotion
Markenimage
Viral marketing
90
Virales Marketing
90
Consumer behaviour
63
Konsumentenverhalten
63
Social Web
51
Social web
51
Internet marketing
46
Online-Marketing
46
Advertising effects
18
Werbewirkung
18
social media
18
Brand management
17
Markenführung
17
Brand image
13
Online retailing
13
Online-Handel
13
Advertising
11
Beziehungsmarketing
10
Relationship marketing
10
Werbung
10
word-of-mouth
10
Customer satisfaction
9
Kundenzufriedenheit
9
word of mouth
8
Brand
7
Confidence
7
E-commerce
7
Electronic Commerce
7
Markenartikel
7
Vertrauen
7
eWOM
7
Credibility
6
Glaubwürdigkeit
6
USA
6
United States
6
electronic word-of-mouth
6
Facebook
5
Social network
5
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Language
All
English
17
Author
All
Alcántara-Pilar, Juan Miguel
1
Balboni, Bernardo
1
Baseggio, Henrique Webber
1
Basso, Kenny
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Beneke, Justin
1
Biswal, Santosh Kumar
1
Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Bıçakcıoğlu, Nilay
1
Caryn Kar Yan Ng
1
Chakraborty, Uttam
1
Cham Tat Huei
1
Coelho, Pedro Simões
1
Costa, Carlos
1
Dalzotto, Daniela
1
Eberle, Luciene
1
Fairhurst, Ann
1
Fitriati, Rachma
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gistri, Giacomo
1
Jolly, Laura
1
Kim, Hye-yŏng
1
Kim, Youn-kyung
1
Lee, Arturo
1
Lim, Yet-mee
1
Lima, Vinicius Zanchet de
1
Loureiro, Sandra Maria Correia
1
Mathur, Smriti
1
Mbuyu, Marcelle
1
Milan, Gabriel Sperandio
1
Miller, Jessica
1
Munawaroh
1
Muralidharan, Sidharth
1
Pace, Stefano
1
Pacheco, Barney G.
1
Permell, Solange Renée
1
Rita, Paulo
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
Journal of business research : JBR
32
The journal of product & brand management
22
Journal of retailing and consumer services
21
International journal of hospitality management
17
The journal of brand management : an international journal
12
International journal of internet marketing and advertising : IJIMA
11
Journal of hospitality marketing & management
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
7
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing research : JMR
7
European journal of marketing : EJM
6
Journal of marketing
6
Tourism management : research, policies, practice
6
Cogent business & management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel and tourism marketing
5
Tourism management perspectives : TMP
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of business information systems : IJBIS
4
International journal of services technology and management
4
International journal of technology marketing : IJTMkt
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of destination marketing & management
4
Journal of marketing management : MM
4
Journal of marketing research
4
Business horizons
3
Corporate reputation review
3
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of electronic commerce : IJEC
3
International journal of quality and service sciences
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
3
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
4
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
5
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
6
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
7
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
8
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
9
Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
10
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->