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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenimage"
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Search: subject_exact:"Mundpropaganda"
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Markenimage
Viral marketing
90
Virales Marketing
90
Consumer behaviour
63
Konsumentenverhalten
63
Social Web
51
Social web
51
Internet marketing
46
Online-Marketing
46
Advertising effects
18
Werbewirkung
18
social media
18
Brand management
17
Markenführung
17
Brand image
13
Online retailing
13
Online-Handel
13
Advertising
11
Beziehungsmarketing
10
Relationship marketing
10
Werbung
10
word-of-mouth
10
Customer satisfaction
9
Kundenzufriedenheit
9
word of mouth
8
Brand
7
Confidence
7
E-commerce
7
Electronic Commerce
7
Markenartikel
7
Vertrauen
7
eWOM
7
Credibility
6
Emotion
6
Glaubwürdigkeit
6
USA
6
United States
6
electronic word-of-mouth
6
Facebook
5
Social network
5
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13
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Alcántara-Pilar, Juan Miguel
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Beneke, Justin
1
Biswal, Santosh Kumar
1
Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Bıçakcıoğlu, Nilay
1
Caryn Kar Yan Ng
1
Chakraborty, Uttam
1
Cham Tat Huei
1
Coelho, Pedro Simões
1
Eberle, Luciene
1
Fitriati, Rachma
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gistri, Giacomo
1
Lim, Yet-mee
1
Lima, Vinicius Zanchet de
1
Mathur, Smriti
1
Mbuyu, Marcelle
1
Milan, Gabriel Sperandio
1
Munawaroh
1
Pace, Stefano
1
Pacheco, Barney G.
1
Permell, Solange Renée
1
Rita, Paulo
1
Rodrigues, Clarinda
1
Rodríguez-López, María Eugenia
1
Rojas-Lamorena, Álvaro J.
1
Rudiyanto
1
Santos, Zélia Raposo
1
Singh, Akanchha
1
Siwi, Inggit Sekar Madu
1
Sousa, Simona de
1
Tewari, Alok
1
Toni, Deonir de
1
Wickham, Bradkey
1
İpek, İlayda
1
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Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
Journal of business research : JBR
20
The journal of product & brand management
20
Journal of retailing and consumer services
13
The journal of brand management : an international journal
10
International journal of internet marketing and advertising : IJIMA
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of services technology and management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing
4
Journal of marketing research : JMR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Cogent business & management
3
Corporate reputation review
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
Tourism management perspectives : TMP
3
Young consumers : insight and ideas for responsible marketers
3
Business horizons
2
European journal of management and business economics : EJM&BE
2
European journal of marketing
2
Global business and finance review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
13
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
3
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
4
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
5
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
6
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
7
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
8
Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
9
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
10
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
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