//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Marketing management"
~subject:"advertising"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Einkaufsverhalten"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
advertising
Consumer behaviour
446
Konsumentenverhalten
446
Advertising effects
156
Werbewirkung
156
Internet marketing
134
Online-Marketing
134
Advertising
109
Social Web
108
Social web
108
Werbung
107
Brand management
103
Markenführung
103
Brand image
94
Markenimage
94
Beziehungsmarketing
60
Relationship marketing
60
Viral marketing
59
Virales Marketing
59
Online retailing
55
Online-Handel
55
Marketingmanagement
45
Brand
40
Markenartikel
40
E-commerce
35
Electronic Commerce
35
Emotion
30
Corporate Social Responsibility
24
Corporate social responsibility
24
Confidence
23
Vertrauen
23
USA
22
United States
22
Customer satisfaction
20
Kundenzufriedenheit
20
Website
20
Internet
19
Einzelhandel
18
Experiment
18
more ...
less ...
Online availability
All
Undetermined
40
Free
2
Type of publication
All
Article
65
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
66
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
66
Author
All
Banerjee, Syagnik
2
Lepkowska-White, Elzbieta
2
Mostafa, Mohamed M.
2
Um, Nam-Hyun
2
Agrawal, Shiv Ratan
1
Agrawal, Shivani
1
Al Kurdi, Barween
1
Alevizou, Panayiota
1
Alshaar, H.
1
Alshurideh, M.
1
Andersen, Sophie Esmann
1
Anghelcev, George
1
Antheunis, Marjolijn L.
1
Baghi, Ilaria
1
Bailey, Ainsworth Anthony
1
Bajpai, Naval
1
Barchiesi, Maria Assunta
1
Barger, Victor A.
1
Bassiouni, Dina H.
1
Bee, Colleen
1
Berg, Kati Tusinski
1
Biraghi, Silvia
1
Bleize, Daniëlle N. M.
1
Block, Martin P.
1
Brown, Mark
1
Callison, Coy
1
Castellan, Silvia
1
Ceylan, Aylin
1
Chen, Chiao-Chieh
1
Chiu, Yu-Ping
1
Costa, Roberta
1
Dahlén, Micael
1
Dalakas, Vassilis
1
Das, Enny
1
Davidson, Alexander
1
DelVecchio, Devon
1
Dodd, Sara L. Sullivan
1
Dogra, Pallavi
1
Einwiller, Sabine
1
El Hedhli, Kamel
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
69
Journal of retailing and consumer services
45
Journal of marketing
31
Psychology & marketing
29
International journal of advertising : the review of marketing communications
28
The journal of product & brand management
26
Journal of marketing management : MM
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
European journal of marketing : EJM
23
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
International journal of internet marketing and advertising : IJIMA
21
Journal of Islamic marketing : JIMA
19
Journal of marketing research : JMR
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The journal of consumer marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of promotion management : JPM
16
Journal of promotion management : innovations in planning and applied research
15
Cogent business & management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Marketing intelligence & planning
13
The journal of business & industrial marketing
13
International journal of retail & distribution management
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of marketing theory and practice
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of food products marketing
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
more ...
less ...
Source
All
ECONIS (ZBW)
66
Showing
1
-
10
of
66
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
2
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
3
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
4
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
5
Introduction to the special issue on marketing communications and sustainability
Sahadev, Sunil
;
Muralidharan, Sidharth
;
Singh, Pallavi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 227-231
Persistent link: https://www.econbiz.de/10013371011
Saved in:
6
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
7
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
8
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
9
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
10
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->