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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of strategic marketing"
~subject:"Advertising effects"
~subject:"street marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Search: subject:"Markenartikel"
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Advertising effects
street marketing
Consumer behaviour
501
Konsumentenverhalten
501
Brand management
495
Markenführung
495
Brand image
401
Markenimage
401
Brand
240
Markenartikel
238
Beziehungsmarketing
157
Relationship marketing
157
Social Web
94
Social web
94
Einzelhandel
90
Retail trade
90
Internet marketing
86
Online-Marketing
86
Werbewirkung
80
Marketing management
65
Marketingmanagement
65
Customer satisfaction
57
Kundenzufriedenheit
57
Luxury goods
57
Luxusgüter
57
Advertising
47
Handelsmarke
44
Store brand
44
Werbung
44
Brand loyalty
40
Markentreue
37
Online retailing
35
Online-Handel
35
Confidence
34
Vertrauen
34
Emotion
31
Corporate reputation
29
Firmenimage
29
Viral marketing
29
Virales Marketing
29
Fashion
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81
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Article in journal
Aufsatz in Zeitschrift
Non-commercial literature
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English
81
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Srivastava, R. K.
3
Baumann, Chris
2
Kim, Dong Hoo
2
Muehling, Darrel D.
2
Septianto, Felix
2
Um, Nam-Hyun
2
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmed, Pervaiz K.
1
Ahn, Sun Joo
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bellman, Steven
1
Berg, Kati Tusinski
1
Biraghi, Silvia
1
Black, Matthew
1
Blom, Angelica
1
Bravo, Olivia Stacie-Ann C.
1
Brown, Mark
1
Broyles, Sheri J.
1
Burkhalter, Janée N.
1
Burnasheva, Regina
1
Campbell, Colin L.
1
Catwright, Joanna
1
Chan, Kara
1
Chen, Haipeng
1
Cho, Moonhee
1
Chong, Amy
1
Cohen, Justin
1
Das, Enny
1
Dodoo, Naa Amponsah
1
Dorsch, Michael J.
1
Dost, Florian
1
Dunbar, Seth
1
Duraipandian, Israel
1
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Journal of marketing communications
Journal of retailing and consumer services
Journal of strategic marketing
Journal of business research : JBR
57
International journal of advertising : the review of marketing communications
50
International journal of advertising : the quarterly review of marketing communications
49
Journal of advertising research
35
The journal of product & brand management
35
Psychology & marketing
34
Journal of promotion management : JPM
32
Journal of advertising : official publication of the American Academy of Advertising
28
The journal of brand management : an international journal
27
Journal of promotion management : innovations in planning and applied research
22
International journal of internet marketing and advertising : IJIMA
20
Marketing : ZFP ; journal of research and management
19
Marketing letters : a journal of research in marketing
16
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
12
International journal of sports marketing & sponsorship
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing research : JMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of hospitality management
10
Journal of global marketing
10
Marketing intelligence & planning
10
Journal of marketing management : MM
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
8
Journal of current issues and research in advertising : JCIRA
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
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ECONIS (ZBW)
81
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81
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1
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
2
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
3
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
4
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
5
Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu
;
Wei, Haiying
;
Zhu, Zhenzhong
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
Saved in:
6
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
7
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Saved in:
8
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
9
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
10
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
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