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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
~type_genre:"Mehrbändiges Werk"
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Virales Marketing
Consumer behaviour
2,225
Konsumentenverhalten
2,224
Einzelhandel
670
Retail trade
670
Relationship marketing
623
Beziehungsmarketing
622
Customer satisfaction
432
Kundenzufriedenheit
430
Online retailing
397
Online-Handel
397
Brand management
389
Markenführung
389
Service quality
339
Dienstleistungsqualität
338
Brand image
333
Markenimage
333
Social Web
302
Social web
302
Internet marketing
295
Online-Marketing
294
Advertising effects
273
Werbewirkung
273
E-commerce
211
Advertising
209
Electronic Commerce
209
Brand
202
Werbung
201
Markenartikel
199
Emotion
184
Marketing management
183
Marketingmanagement
183
Viral marketing
174
Confidence
151
Vertrauen
151
USA
138
United States
138
Food retailing
131
Lebensmitteleinzelhandel
131
Distribution channel
127
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Article
174
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Article in journal
Conference Paper
Mehrbändiges Werk
Aufsatz in Zeitschrift
174
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English
Author
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Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
4
Petrescu, Maria
3
Septianto, Felix
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Audrain-Pontevia, Anne-Françoise
2
Augusto, Mário Gomes
2
Bailey, Ainsworth Anthony
2
Bambauer-Sachse, Silke
2
Ben Mrad, Selima
2
Benkenstein, Martin
2
Casidy, Riza
2
Chiew, Tung Moi
2
Flavián Blanco, Carlos
2
Huh, Jisu
2
Ismagilova, Elvira
2
Kareklas, Ioannis
2
Kimmel, Allan J.
2
Liu, Chih-Hsing
2
Mangold, Sabrina
2
Moro, Sérgio
2
Muehling, Darrel D.
2
O'Leary, Kathleen Bay
2
Shankar, Amit
2
Sharma, Piyush
2
Slade, Emma
2
Tafesse, Wondwesen
2
Tran, Gina A.
2
Weber, T. J.
2
Zhang, Lixuan
2
Abendroth, Lisa J.
1
Agrawal, Shiv Ratan
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alcántara-Pilar, Juan Miguel
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
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Journal of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
184
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
Technological forecasting & social change : an international journal
21
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ECONIS (ZBW)
174
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1
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10
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174
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date (oldest first)
1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
3
Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan
;
Akram, Umair
;
Khan, Yamna
;
Khan, Naveed R.
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
6
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
7
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
8
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
9
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
10
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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