//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of travel and tourism marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Einkaufsverhalten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
613
Konsumentenverhalten
613
Advertising effects
139
Werbewirkung
139
Holiday behaviour
125
Urlaubsverhalten
125
Brand image
113
Markenimage
113
Brand management
102
Markenführung
102
Advertising
97
Werbung
95
Customer satisfaction
93
Kundenzufriedenheit
93
Beziehungsmarketing
92
Internet marketing
92
Online-Marketing
92
Relationship marketing
92
Tourism
79
Tourismus
79
Social Web
74
Social web
74
Dienstleistungsqualität
69
Service quality
69
Tourism marketing
62
Tourismusmarketing
62
Viral marketing
61
Virales Marketing
61
Emotion
57
Hotel industry
56
Hotellerie
56
Marketing management
39
Marketingmanagement
39
Brand
38
Markenartikel
38
Tourism industry
38
Tourismuswirtschaft
38
Confidence
32
Corporate Social Responsibility
32
Corporate social responsibility
32
more ...
less ...
Online availability
All
Undetermined
432
Free
13
Type of publication
All
Article
612
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Case study
3
Fallstudie
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
613
Author
All
Han, Heesup
34
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
10
Kim, Jinkyung Jenny
9
Kim, Insin
7
Wong, IpKin Anthony
7
Yu, Jongsik
7
Hsu, Cathy H. C.
6
Kim, Seongseop
6
Kim, Wansoo
6
Muehling, Darrel D.
6
Chua, Bee-Lia
5
Qu, Hailin
5
Um, Nam-Hyun
5
Kim, Soojung
4
Koo, Chulmo
4
Kozak, Metin
4
Lee, Choong-Ki
4
Lee, Jin-soo
4
Phua, Joe
4
Schultz, Don E.
4
Tsai, Henry
4
Adam, Issahaku
3
Ahn, Jiseon
3
Back, Ki-Joon
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Chung, Namho
3
Denizci Guillet, Basak
3
Dodoo, Naa Amponsah
3
Flavián Blanco, Carlos
3
Heo, Cindy Yoonjoung
3
Hung, Kam
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Koo, Bonhak
3
Lee, Joonghwa
3
Lee, Sanghyeop
3
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of travel and tourism marketing
Journal of business research : JBR
1,972
Journal of retailing and consumer services
1,931
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of marketing management : MM
307
Journal of retailing
304
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
Journal of consumer behaviour : an international research review
285
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
255
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
more ...
less ...
Source
All
ECONIS (ZBW)
613
Showing
1
-
10
of
613
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
2
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
3
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
5
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
6
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
7
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
8
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
9
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
10
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->