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~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Electronic Commerce"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Brand image
Electronic Commerce
Internet marketing
158
Online-Marketing
158
Consumer behaviour
93
Konsumentenverhalten
93
Advertising effects
77
Werbewirkung
77
Social Web
69
Social web
69
Werbung
58
Viral marketing
39
Virales Marketing
39
Brand management
30
Markenführung
30
social media
25
Online retailing
21
Online-Handel
21
Markenimage
20
Beziehungsmarketing
16
Relationship marketing
16
Marketing management
13
Marketingmanagement
13
Brand
11
E-commerce
11
Markenartikel
11
Internet
10
Confidence
9
Social media
9
Vertrauen
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advertising
9
Fernsehwerbung
7
Television advertising
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83
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Belanche, Daniel
3
Bellman, Steven
3
Varan, Duane
3
Drennan, Judy
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Lee, Joonghwa
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Sahni, Navdeep S.
2
Varnali, Kaan
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
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1
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1
Al Shurideh, Muhammad
1
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1
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1
Ashley, Christy
1
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1
Baghi, Ilaria
1
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1
Balboni, Bernardo
1
Basuroy, Suman
1
Bergiel, Blaise
1
Bishop, Melissa M.
1
Bonatti, Alessandro
1
Bradlow, Eric T.
1
Brinson, Nancy H.
1
Brocato, E. Deanne
1
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1
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1
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1
Chakrabarti, Somnath
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1
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Journal of marketing communications
Marketing letters : a journal of research in marketing
Quantitative marketing and economics : QME
Journal of business research : JBR
115
International journal of internet marketing and advertising : IJIMA
88
Journal of retailing and consumer services
81
International journal of advertising : the review of marketing communications
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
Journal of promotion management : innovations in planning and applied research
47
International journal of electronic marketing and retailing : IJEMR
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Management science : journal of the Institute for Operations Research and the Management Sciences
38
International journal of advertising : the quarterly review of marketing communications
34
Journal of internet commerce
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of management information systems : JMIS
31
Information systems research : ISR
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of advertising research
27
Cogent business & management
26
Electronic commerce research
26
Journal of promotion management : JPM
25
International journal of hospitality management
24
Journal of marketing research : JMR
23
The journal of brand management : an international journal
23
International journal of technology marketing : IJTMkt
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Marketing intelligence & planning
21
Technological forecasting & social change : an international journal
21
Tourism management : research, policies, practice
21
Journal of electronic commerce research : JECR
20
International journal of business information systems : IJBIS
19
International journal of e-business research : an official publication of the Information Resources Management Association
19
Journal of marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of electronic commerce : IJEC
18
Psychology & marketing
18
Asia Pacific journal of marketing and logistics
17
European journal of operational research : EJOR
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
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ECONIS (ZBW)
83
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83
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
3
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
5
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
6
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
7
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
8
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
9
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
10
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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