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~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Kundenzufriedenheit"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Einkaufsverhalten"
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Kundenzufriedenheit
Consumer behaviour
584
Konsumentenverhalten
584
Advertising effects
170
Werbewirkung
170
Brand management
123
Markenführung
123
Brand image
120
Markenimage
120
Advertising
114
Werbung
112
Internet marketing
87
Online-Marketing
87
Brand
64
Markenartikel
64
Social Web
58
Social web
58
Viral marketing
52
Virales Marketing
52
Beziehungsmarketing
51
Relationship marketing
51
Emotion
46
Marketing management
43
Marketingmanagement
43
Experiment
35
Cognition
28
Kognition
28
Corporate Social Responsibility
27
Corporate social responsibility
27
Perception
27
Wahrnehmung
27
Personality psychology
26
Persönlichkeitspsychologie
26
advertising
23
Customer satisfaction
22
Theorie
22
Theory
22
Online retailing
21
Online-Handel
21
Confidence
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Article
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Aufsatz in Zeitschrift
Fallstudie
Article in journal
22
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English
22
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Aali, Abdulrahman Yousef al-
1
Abulaiti, Gulimire
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Blanchard, Simon J.
1
Blut, Markus
1
Bosukonda, Narendra
1
Bıçakcıoğlu, Nilay
1
Carrillat, François A.
1
Carter, Leanne
1
Connan Guesquière, Chantal
1
D'Alessandro, Steven
1
Dodoo, Naa Amponsah
1
Dong, Beibei
1
Eberle, Luciene
1
Enkawa, Takao
1
Evanschitzky, Heiner
1
Frank, Björn
1
Frennea, Carly
1
Garvey, Aaron M.
1
Gray, David
1
Han, Kyuhong
1
Heinrichs, John H.
1
Hussein, Rania S.
1
Jia, Jianmin
1
Johnson, Lester W.
1
Jones, Brian
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Kais, Amr
1
Kaiser, Susanne
1
Kokkoris, Michail D.
1
Ladik, Daniel M.
1
Laroche, Michel
1
Lee, Arturo
1
Lee, Ju-Yeon
1
Legoux, Renaud
1
Lim, Jeen-su
1
Lima, Vinicius Zanchet de
1
Love, Edwin
1
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Journal of marketing communications
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
319
International journal of hospitality management
184
Journal of business research : JBR
151
The journal of services marketing
101
Journal of hospitality marketing & management
91
Journal of travel and tourism marketing
85
International journal of contemporary hospitality management
77
Cogent business & management
73
Services marketing quarterly
57
Tourism management : research, policies, practice
54
The service industries journal
50
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
47
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
45
Service business
41
Journal of strategic marketing
39
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
39
Journal of service management
38
Journal of service research : JSR
38
Tourism management perspectives : TMP
36
International journal of electronic marketing and retailing : IJEMR
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
The international journal of bank marketing : IJBM
34
European journal of marketing : EJM
33
The international review of retail, distribution and consumer research
30
International journal of retail and distribution management
27
The TQM journal : the international review of organizational improvement
27
Journal of air transport management
26
Journal of the Academy of Marketing Science
26
International journal of quality and service sciences
25
International journal of retail & distribution management
25
Journal of Asian finance, economics and business : JAFEB
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Total quality management & business excellence
24
International journal of services and operations management
23
International journal of services, economics and management
23
Journal of Islamic marketing
23
Journal of internet commerce
23
Tourism analysis : an interdisciplinary tourism & hospitality journal
23
International journal of business information systems : IJBIS
22
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ECONIS (ZBW)
22
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
4
Antecedents of level of social media use : exploring the mediating effect of usefulness, attitude and satisfaction
Hussein, Rania S.
;
Mohamed, Hassan
;
Kais, Amr
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 703-724
Persistent link: https://www.econbiz.de/10013493039
Saved in:
5
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
6
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
7
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
8
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
9
When the purpose lies within : maximizers and satisfaction with autotelic choices
Kokkoris, Michail D.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 73-85
Persistent link: https://www.econbiz.de/10011820304
Saved in:
10
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
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