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~isPartOf:"Journal of marketing communications"
~isPartOf:"Research"
~subject:"Communication"
~subject:"Customer integration"
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Search: subject_exact:"Soziale Medien"
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Communication
Customer integration
Social Web
117
Social web
117
Online-Marketing
66
Internet marketing
63
Consumer behaviour
54
Konsumentenverhalten
54
Viral marketing
36
Virales Marketing
36
social media
33
Brand management
27
Markenführung
27
Advertising effects
21
Werbewirkung
21
Beziehungsmarketing
18
Relationship marketing
18
Soziales Netzwerk
17
Brand image
16
Markenimage
16
Social Media
16
Advertising
14
Kommunikation
14
Öffentlichkeitsarbeit
14
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13
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12
Soziale Software
11
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10
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9
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9
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8
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8
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7
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7
Facebook
7
Germany
7
Markenartikel
7
Marketing management
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Marketingmanagement
7
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7
Web 2.0-Technologien
7
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Knoll, Johannes
2
Ahmad, Alaeddin Mohammad Khalaf
1
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1
Al Shurideh, Muhammad
1
Buchanan-Oliver, Margo
1
Fitzgerald, Emma May
1
Gust, Benjamin
1
Hammick, Jinhyon Kwon
1
Hauptmann, Stefan
1
Heun, Thomas
1
Hoffmann, Edgar
1
Huynh Thi Xuan Mai
1
Jones, Brian
1
Ju, Ilyoung
1
Lew, Zijian
1
Matrisciano, Sara
1
Obeidat, Ahmad M.
1
Obeidat, Zaid Mohammad Ibrahim
1
Olsen, Svein O.
1
Pang, Augustine
1
Peeroo, Swaleha
1
Peters, Elisabeth
1
Proksch, Ramona
1
Samy, Martin
1
Shin, Wonsun
1
Stumpf, Marcus
1
Sweiss, Nadia
1
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Springer Fachmedien Wiesbaden
3
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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Journal of marketing communications
Research
Journal of business research : JBR
59
Journal of retailing and consumer services
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Corporate communications : an international journal
17
Journal of communication management : an international journal
16
Technological forecasting & social change : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
The journal of brand management : an international journal
12
International journal of technology marketing : IJTMkt
11
Journal of strategic marketing
11
Information systems research : ISR
10
International journal of internet marketing and advertising : IJIMA
10
International journal of networking and virtual organisations : IJNVO
10
Journal of promotion management : innovations in planning and applied research
9
The journal of product & brand management
9
Journal of advertising research
8
Journal of management information systems : JMIS
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Psychology & marketing
8
SpringerLink / Bücher
8
Business horizons
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of business & industrial marketing
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Corporate reputation review : an international journal
5
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ECONIS (ZBW)
13
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13
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1
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
2
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
Saved in:
3
User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012210631
Saved in:
4
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
5
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
6
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
7
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
8
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
9
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
10
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
1
2
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