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~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Lehrbuch"
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Subject
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Konsumentenverhalten
Consumer behaviour
688
Brand management
488
Markenführung
488
Brand image
396
Markenimage
396
Brand
234
Markenartikel
232
Advertising effects
226
Werbewirkung
226
Internet marketing
167
Online-Marketing
167
Advertising
160
Werbung
156
Beziehungsmarketing
151
Relationship marketing
151
Social Web
151
Social web
151
Marketing management
145
Marketingmanagement
144
Viral marketing
81
Virales Marketing
81
USA
69
Emotion
68
United States
68
Corporate Social Responsibility
67
Corporate social responsibility
67
Preismanagement
53
Pricing strategy
53
Luxury goods
50
Luxusgüter
50
Corporate reputation
45
Firmenimage
45
Confidence
43
Vertrauen
43
Personality psychology
42
Persönlichkeitspsychologie
42
Brand loyalty
38
Social media
37
Public relations
36
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Undetermined
445
Free
22
Type of publication
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Article
681
Book / Working Paper
6
Type of publication (narrower categories)
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Article in journal
Article
Lehrbuch
Aufsatz in Zeitschrift
687
Collection of articles of several authors
5
Sammelwerk
5
Case study
2
Fallstudie
2
Aufsatzsammlung
1
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Language
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English
687
Author
All
Guzman, Francisco
9
Muehling, Darrel D.
6
Schultz, Don E.
5
Um, Nam-Hyun
5
Dodoo, Naa Amponsah
4
Fetscherin, Marc
4
Kim, Soojung
4
Pentina, Iryna
4
Stoel, Leslie
4
Veloutsou, Cleopatra
4
Wiedmann, Klaus-Peter
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Amos, Clinton
3
Bailey, Ainsworth Anthony
3
Balasubramanian, Siva Kumar
3
Bellman, Steven
3
Bhaduri, Gargi
3
Chan, Fong Yee
3
Coker, Kesha K.
3
Flavián Blanco, Carlos
3
Hegner, Sabrina
3
Heo, Jun
3
Jain, Varsha
3
Kang, Jiyun
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Lee, Jung Eun
3
Levy, Shalom
3
Maehle, Natalia
3
Maxwell, Sarah
3
Muralidharan, Sidharth
3
Paswan, Audhesh K.
3
Pelsmacker, Patrick de
3
Phua, Joe
3
Rindell, Anne
3
Shobeiri, Saeed
3
Turunen, Linda Lisa Maria
3
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Published in...
All
Journal of marketing communications
The journal of product & brand management
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,929
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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Source
All
ECONIS (ZBW)
687
Showing
1
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10
of
687
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date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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