//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"msa"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
188
Werbewirkung
188
Advertising
147
Werbung
144
Internet marketing
112
Online-Marketing
112
Marketing management
104
Marketingmanagement
104
Brand management
103
Markenführung
103
Brand image
90
Markenimage
90
Social Web
83
Social web
83
Viral marketing
52
Virales Marketing
52
Corporate Social Responsibility
42
Corporate social responsibility
42
Beziehungsmarketing
40
Relationship marketing
40
advertising
36
Brand
35
Markenartikel
35
social media
34
Public relations
32
Öffentlichkeitsarbeit
32
USA
30
United States
30
Emotion
29
Communication
26
Kommunikation
26
Confidence
22
Corporate reputation
22
Firmenimage
22
Vertrauen
22
Fernsehwerbung
17
Perception
17
Personality psychology
17
more ...
less ...
Online availability
All
Undetermined
359
Free
20
Type of publication
All
Article
571
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
Case study
Konferenzbeitrag
No longer published / No longer aquired
Textbook
Aufsatz in Zeitschrift
579
Collection of articles of several authors
8
Sammelwerk
8
Fallstudie
5
Aufsatzsammlung
3
Nachruf
2
more ...
less ...
Language
All
Bulgarian
English
Hungarian
Malay (macrolanguage)
Author
All
Kitchen, Philip J.
20
Schultz, Don E.
10
Kerr, Gayle
9
Muehling, Darrel D.
6
Pelsmacker, Patrick de
6
Bellman, Steven
5
Fullerton, Jami A.
5
Um, Nam-Hyun
5
Varan, Duane
5
Bailey, Ainsworth Anthony
4
Kendrick, Alice
4
Kim, Soojin
4
Kim, Soojung
4
Kimmel, Allan J.
4
Melewar, T. C.
4
Neijens, Peter C.
4
Stuhlfaut, Mark W.
4
Yoon, Hye Jin
4
Antheunis, Marjolijn L.
3
Belanche, Daniel
3
Block, Martin P.
3
Chan, Fong Yee
3
Cheong, Yunjae
3
Dodoo, Naa Amponsah
3
Drennan, Judy
3
Ewing, Michael
3
Ferguson, Mary Ann
3
Goodrich, Kendall
3
Huh, Jisu
3
Kareklas, Ioannis
3
Kent, Robert J.
3
Kim, Dong Hoo
3
Lee, Joonghwa
3
Lings, Ian
3
Mundel, Juan
3
Muralidharan, Sidharth
3
Nelson, Michelle R.
3
Pentina, Iryna
3
Phua, Joe
3
Rim, Hyejoon
3
more ...
less ...
Published in...
All
Journal of marketing communications
Economics letters
11,517
European journal of operational research : EJOR
10,304
Applied economics
9,624
Journal of business research : JBR
8,366
International journal of production research
6,522
The American economic review
6,420
Applied economics letters
6,303
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
5,955
Energy economics
5,931
Technological forecasting & social change : an international journal
5,930
Journal of economic behavior & organization : JEBO
5,804
Journal of banking & finance
5,676
Economic modelling
5,534
Intereconomics : review of European economic policy
5,383
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
5,264
Management science : journal of the Institute for Operations Research and the Management Sciences
4,869
International journal of production economics
4,845
Finance research letters
4,816
Journal of business ethics : JOBE
4,605
European economic review : EER
4,066
Computers & operations research : and their applications to problems of world concern ; an international journal
4,035
Journal of econometrics
3,890
Journal of economic dynamics & control
3,869
Journal of economic theory
3,862
American journal of agricultural economics
3,841
Journal of public economics
3,736
The economic journal : the journal of the Royal Economic Society
3,554
Research policy : policy, management and economic studies of science, technology and innovation
3,484
International review of economics & finance : IREF
3,442
Games and economic behavior
3,374
Public choice
3,256
Journal of financial economics
3,203
Journal of development economics
3,023
International review of financial analysis
3,022
Journal of international money and finance
2,986
International Journal of Energy Economics and Policy : IJEEP
2,942
The review of economics and statistics
2,932
Journal of retailing and consumer services
2,929
Tourism management : research, policies, practice
2,785
Industrial marketing management : the international journal for industrial and high-tech firms
2,760
more ...
less ...
Source
All
ECONIS (ZBW)
579
Showing
1
-
10
of
579
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
"Are online reviews the new shepherd?" : examining herd behaviour in wearable technology adoption for personal healthcare
Pathania, Anjali
;
Dixit, Saumya
;
Rasool, Gowhar
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 438-464
Persistent link: https://www.econbiz.de/10014529313
Saved in:
4
Artificial intelligence and ChatGPT : exploring current and potential future roles in marketing education
McAlister, Anna R.
;
Alhabash, Saleem
;
Yang, Jing
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 166-187
Persistent link: https://www.econbiz.de/10014529328
Saved in:
5
Beyond blockchain : how tokens trigger the internet of value and what marketing researchers need to know about them
Treiblmaier, Horst
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 238-250
Persistent link: https://www.econbiz.de/10014232533
Saved in:
6
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
7
Competitive advantage for life : an industry view of marketing communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
Saved in:
8
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
9
Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
10
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->