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~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"eng"
~language:"hun"
~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
~subject:"United Kingdom"
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Großbritannien
Konsumentenverhalten
United Kingdom
Consumer behaviour
295
Advertising effects
188
Werbewirkung
188
Advertising
147
Werbung
144
Internet marketing
112
Online-Marketing
112
Brand management
104
Markenführung
104
Marketing management
104
Marketingmanagement
104
Brand image
90
Markenimage
90
Social Web
83
Social web
83
Viral marketing
52
Virales Marketing
52
Corporate Social Responsibility
42
Corporate social responsibility
42
Beziehungsmarketing
40
Relationship marketing
40
advertising
36
Brand
35
Markenartikel
35
social media
34
Public relations
32
Öffentlichkeitsarbeit
32
USA
30
United States
30
Emotion
29
Communication
27
Kommunikation
27
Confidence
22
Corporate reputation
22
Firmenimage
22
Vertrauen
22
Fernsehwerbung
17
Perception
17
Personality psychology
17
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216
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11
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Article
298
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1
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Article in journal
299
Aufsatz in Zeitschrift
299
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2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
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Bulgarian
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Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rim, Hyejoon
2
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Published in...
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Journal of marketing communications
Journal of business research : JBR
2,040
Journal of retailing and consumer services
1,944
NBER working paper series
1,060
Discussion paper series / IZA
1,055
Working paper / National Bureau of Economic Research, Inc.
945
NBER Working Paper
859
Discussion paper / Centre for Economic Policy Research
790
International journal of consumer studies
786
International journal of hospitality management
747
Applied economics
729
The economic journal : the journal of the Royal Economic Society
699
IZA Discussion Paper
675
Psychology & marketing
663
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Discussion paper
553
IZA Discussion Papers
466
European journal of marketing : EJM
413
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
393
The journal of brand management : an international journal
376
CESifo working papers
370
Working paper
369
Journal of marketing management : MM
367
Management science : journal of the Institute for Operations Research and the Management Sciences
352
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Tourism management : research, policies, practice
341
Journal of business ethics : JOBE
339
Fiscal studies : the journal of the Institute for Fiscal Studies
333
Economics letters
331
Journal of travel and tourism marketing
325
Journal of international consumer marketing
321
Regional studies
320
The international review of retail, distribution and consumer research
316
Technological forecasting & social change : an international journal
313
International journal of retail & distribution management
308
Cogent business & management
305
Journal of retailing
305
Journal of fashion marketing and management
298
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ECONIS (ZBW)
299
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299
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1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
5
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
8
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
9
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
10
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
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