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~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Konsumentenverhalten
295
Advertising effects
188
Werbewirkung
188
Advertising
147
Werbung
144
Internet marketing
112
Online-Marketing
112
Marketing management
104
Marketingmanagement
104
Brand management
103
Markenführung
103
Brand image
90
Markenimage
90
Social Web
83
Social web
83
Viral marketing
52
Virales Marketing
52
Corporate Social Responsibility
42
Corporate social responsibility
42
Beziehungsmarketing
40
Relationship marketing
40
advertising
36
Brand
35
Markenartikel
35
social media
34
Public relations
32
Öffentlichkeitsarbeit
32
USA
30
United States
30
Emotion
29
Communication
26
Kommunikation
26
Confidence
22
Corporate reputation
22
Firmenimage
22
Vertrauen
22
Fernsehwerbung
17
Perception
17
Personality psychology
17
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Undetermined
216
Free
11
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Article
298
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Case study
Konferenzbeitrag
No longer published / No longer aquired
Textbook
Aufsatz in Zeitschrift
299
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
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Bulgarian
English
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Author
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Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rim, Hyejoon
2
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Published in...
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Journal of marketing communications
Journal of business research : JBR
2,032
Journal of retailing and consumer services
1,945
International journal of consumer studies
785
International journal of hospitality management
747
Applied economics
724
Psychology & marketing
663
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The economic journal : the journal of the Royal Economic Society
546
European journal of marketing : EJM
414
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
394
The journal of brand management : an international journal
376
Journal of marketing management : MM
367
Management science : journal of the Institute for Operations Research and the Management Sciences
352
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Tourism management : research, policies, practice
341
Journal of business ethics : JOBE
337
Fiscal studies : the journal of the Institute for Fiscal Studies
332
Journal of travel and tourism marketing
325
Economics letters
323
Journal of international consumer marketing
321
Regional studies
318
The international review of retail, distribution and consumer research
316
Technological forecasting & social change : an international journal
314
International journal of retail & distribution management
308
Cogent business & management
305
Journal of retailing
305
Journal of marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of consumer behaviour : an international research review
291
Marketing letters : a journal of research in marketing
291
Journal of fashion marketing and management
289
The journal of consumer marketing
285
Journal of economic psychology : research in economic psychology and behavioral economics
282
The service industries journal
282
The economic history review : a journal of economic and social history
280
National Institute economic review
279
International journal of contemporary hospitality management
278
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All
ECONIS (ZBW)
299
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1
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299
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1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
5
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
8
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
9
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
10
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
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