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~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"spa"
~language:"ukr"
~language:"zho"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Sammelwerk"
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Consumer behaviour
Impact assessment
Konsumentenverhalten
295
Advertising effects
188
Werbewirkung
188
Advertising
147
Werbung
144
Internet marketing
112
Online-Marketing
112
Marketing management
104
Marketingmanagement
104
Brand management
103
Markenführung
103
Brand image
90
Markenimage
90
Social Web
83
Social web
83
Viral marketing
52
Virales Marketing
52
Corporate Social Responsibility
42
Corporate social responsibility
42
Beziehungsmarketing
40
Relationship marketing
40
advertising
36
Brand
35
Markenartikel
35
social media
34
Public relations
32
Öffentlichkeitsarbeit
32
USA
30
United States
30
Emotion
29
Communication
26
Kommunikation
26
Confidence
22
Corporate reputation
22
Firmenimage
22
Vertrauen
22
Fernsehwerbung
17
Perception
17
Personality psychology
17
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Undetermined
217
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11
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Article
297
Book / Working Paper
1
Type of publication (narrower categories)
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Sammelwerk
Aufsatz in Zeitschrift
298
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Language
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English
Spanish
Ukrainian
Chinese
Author
All
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Fullerton, Jami A.
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Kendrick, Alice
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
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Published in...
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Journal of marketing communications
Journal of business research : JBR
1,994
Journal of retailing and consumer services
1,935
International journal of consumer studies
760
International journal of hospitality management
759
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Applied economics
461
Energy economics
436
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
Applied economics letters
372
Technological forecasting & social change : an international journal
368
Tourism management : research, policies, practice
365
Economic modelling
359
The journal of brand management : an international journal
356
Management science : journal of the Institute for Operations Research and the Management Sciences
349
European journal of marketing : EJM
348
Economics letters
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Cogent business & management
324
Journal of travel and tourism marketing
321
Journal of international consumer marketing
320
Food policy : economics planning and politics of food and agriculture
311
Journal of marketing management : MM
307
Journal of retailing
303
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
300
The American economic review
295
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Finance research letters
291
Marketing letters : a journal of research in marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of marketing
289
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
284
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
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ECONIS (ZBW)
298
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1
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298
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1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
5
A “COVID bump” in communication course evaluations : implications for future assessment
Fullerton, Jami A.
;
Kendrick, Alice
;
Schoeneman, John
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014529353
Saved in:
6
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
7
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
8
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
9
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
10
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
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