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~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Werbung
Internet marketing
115
Online-Marketing
115
Consumer behaviour
74
Konsumentenverhalten
74
Advertising effects
58
Social Web
58
Social web
58
Werbewirkung
58
Viral marketing
30
Virales Marketing
30
Brand management
26
Markenführung
26
social media
25
Brand image
16
Markenimage
16
Beziehungsmarketing
12
Online retailing
12
Online-Handel
12
Relationship marketing
12
Marketing management
11
Marketingmanagement
11
advertising
10
Confidence
9
Vertrauen
9
Brand
8
Markenartikel
8
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6
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6
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5
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5
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Cognition
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42
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42
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English
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Bellman, Steven
3
Varan, Duane
3
Belanche, Daniel
2
Drennan, Judy
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Lee, Joonghwa
2
Robinson, Jennifer A.
2
Varnali, Kaan
2
Agrawal, Shivani
1
Anselmsson, Johan
1
Ashley, Christy
1
Bajpai, Naval
1
Bishop, Melissa M.
1
Boerman, Sophie C.
1
Brinson, Nancy H.
1
Brocato, E. Deanne
1
Brown, Mark
1
Chakrabarti, Somnath
1
Chang, Hsia-Ching
1
Daems, Kristien
1
Dalakas, Vassilis
1
Dogra, Pallavi
1
Eastin, Matthew S.
1
Eells, Danielle
1
Einwiller, Sabine
1
Fazal-e-Hasan, Syed
1
Flavián Blanco, Carlos
1
Fullerton, Jami A.
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1
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Journal of marketing communications
International journal of advertising : the review of marketing communications
79
Journal of business research : JBR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising research
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Marketing intelligence & planning
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
European research studies
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of advertising
6
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ECONIS (ZBW)
42
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1
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
2
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
3
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
6
Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine
;
Shoenberger, Heather
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 599-618
Persistent link: https://www.econbiz.de/10015052729
Saved in:
7
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
8
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
9
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
Saved in:
10
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
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