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~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"EU countries"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Hochschulschrift"
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EU countries
Konsumentenverhalten
Consumer behaviour
295
Advertising effects
188
Werbewirkung
188
Advertising
147
Werbung
144
Internet marketing
112
Online-Marketing
112
Brand management
104
Markenführung
104
Marketing management
104
Marketingmanagement
104
Brand image
90
Markenimage
90
Social Web
83
Social web
83
Viral marketing
52
Virales Marketing
52
Corporate Social Responsibility
42
Corporate social responsibility
42
Beziehungsmarketing
40
Relationship marketing
40
advertising
36
Brand
35
Markenartikel
35
social media
34
Public relations
32
Öffentlichkeitsarbeit
32
USA
30
United States
30
Emotion
29
Communication
27
Kommunikation
27
Confidence
22
Corporate reputation
22
Firmenimage
22
Vertrauen
22
Fernsehwerbung
17
Perception
17
Personality psychology
17
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Online availability
All
Undetermined
215
Free
11
Type of publication
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Article
294
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatzsammlung
Hochschulschrift
Aufsatz in Zeitschrift
295
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Author
All
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rim, Hyejoon
2
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Published in...
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Journal of marketing communications
Journal of business research : JBR
2,009
Journal of retailing and consumer services
1,934
Intereconomics : review of European economic policy
1,372
Journal of common market studies : JCMS
999
International journal of consumer studies
766
International journal of hospitality management
731
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Applied economics
534
Energy economics
436
Technological forecasting & social change : an international journal
425
Applied economics letters
415
Economic modelling
405
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
European research studies
374
European economic review : EER
373
Economics letters
359
European journal of marketing : EJM
356
The journal of brand management : an international journal
350
Food policy : economics planning and politics of food and agriculture
348
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
331
Journal of international consumer marketing
319
Journal of travel and tourism marketing
317
Tourism management : research, policies, practice
314
Cogent business & management
310
Journal of marketing management : MM
308
Journal of international money and finance
307
Journal of retailing
303
International journal of retail & distribution management
293
Journal of business ethics : JOBE
292
The international review of retail, distribution and consumer research
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
290
Journal of marketing
289
Marketing letters : a journal of research in marketing
289
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Source
All
ECONIS (ZBW)
295
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1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
5
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
8
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
9
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
10
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
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