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~isPartOf:"Journal of marketing communications"
~person:"Antheunis, Marjolijn L."
~person:"Phua, Joe"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Digitale Plattform
Konsumentenverhalten
Social Web
Social web
5
Consumer behaviour
4
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
3
Advertising
2
Viral marketing
2
Virales Marketing
2
Werbung
2
Brand image
1
Brand management
1
Cigarette
1
Computerspiel
1
Data protection
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Datenschutz
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E-cigarettes
1
Facebook brand pages
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Markenführung
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Perception
1
Personalization
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Product labelling
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Second Life
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Social network
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Video game
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Virtual reality
1
Virtual worlds
1
Virtuelle Realität
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1
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advertising
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Antheunis, Marjolijn L.
Phua, Joe
Belanche, Daniel
2
Casaló, Luis V.
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
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2
Lee, Joonghwa
2
Noort, Guda van
2
Rita, Paulo
2
Schivinski, Bruno
2
Abendroth, Lisa J.
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Andonova, Yana
1
Anselmsson, Johan
1
Arkoudas, Alessandra
1
Baghi, Ilaria
1
Balamoorthy S
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barnes, Nora Ganim
1
Basile, Kelly
1
Basmanova, Oksana
1
Bellio, Elena
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Bhardwaj, Neha
1
Bleize, Daniëlle N. M.
1
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Journal of marketing communications
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
5
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1
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5
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5
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date (oldest first)
1
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
2
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
3
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
4
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
Saved in:
5
Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Reijmersdal, …
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
Saved in:
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