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~isPartOf:"Journal of marketing communications"
~subject:"Beziehungsmarketing"
~subject:"Brand"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Beziehungsmarketing
Brand
Online-Handel
Social Web
83
Social web
83
Internet marketing
63
Online-Marketing
63
Consumer behaviour
55
Konsumentenverhalten
55
Viral marketing
33
Virales Marketing
33
social media
33
Advertising effects
26
Werbewirkung
26
Brand management
23
Markenführung
23
Brand image
15
Markenimage
15
Relationship marketing
15
Advertising
14
Werbung
12
Marketing management
11
Marketingmanagement
11
advertising
9
Communication media
8
Kommunikationsmedien
8
Media usage
8
Mediennutzung
8
Social network
8
Soziales Netzwerk
8
Confidence
7
Vertrauen
7
Facebook
6
Markenartikel
6
Online retailing
6
Public relations
6
Social media
6
Öffentlichkeitsarbeit
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Personality psychology
5
Persönlichkeitspsychologie
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26
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English
26
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Rita, Paulo
2
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Baghi, Ilaria
1
Balboni, Bernardo
1
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1
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Chen, Chih Ping
1
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1
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1
Erkan, Ismail
1
Erkkila, Taina
1
Evans, Chris
1
Gabrielli, Veronica
1
Gistri, Giacomo
1
Hammick, Jinhyon Kwon
1
Hazari, Sunil
1
Ibrahim, Blend
1
Jones, Brian
1
Ju, Ilyoung
1
Kim, Jooyoung
1
Kim, Kyongseok
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Langaro, Daniela
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1
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1
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1
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1
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Journal of marketing communications
Journal of business research : JBR
142
Journal of retailing and consumer services
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of internet marketing and advertising : IJIMA
48
The journal of product & brand management
47
Technological forecasting & social change : an international journal
45
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
The journal of brand management : an international journal
40
International journal of electronic marketing and retailing : IJEMR
37
Journal of management information systems : JMIS
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information systems research : ISR
36
Journal of internet commerce
34
International journal of hospitality management
31
Journal of strategic marketing
30
Electronic commerce research
29
International journal of business information systems : IJBIS
26
Journal of electronic commerce research : JECR
26
Journal of marketing
26
International journal of electronic commerce : IJEC
25
Business horizons
23
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of promotion management : innovations in planning and applied research
23
Marketing intelligence & planning
23
Tourism management : research, policies, practice
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of contemporary hospitality management
19
Psychology & marketing
19
Journal of hospitality marketing & management
18
Journal of service management
18
The journal of services marketing
18
Journal of the Academy of Marketing Science
17
Cogent business & management
16
Journal of customer behaviour
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Journal of fashion marketing and management
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
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ECONIS (ZBW)
26
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26
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1
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
2
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
3
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
4
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
5
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
6
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
7
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
8
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
9
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
10
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
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