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~isPartOf:"Journal of marketing communications"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Search: subject:"Medien"
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Beziehungsmarketing
Markenimage
Online-Handel
Social Web
83
Social web
83
Internet marketing
63
Online-Marketing
63
Consumer behaviour
55
Konsumentenverhalten
55
Viral marketing
33
Virales Marketing
33
social media
33
Advertising effects
26
Werbewirkung
26
Brand management
23
Markenführung
23
Brand image
15
Relationship marketing
15
Advertising
14
Werbung
12
Marketing management
11
Marketingmanagement
11
advertising
9
Communication media
8
Kommunikationsmedien
8
Media usage
8
Mediennutzung
8
Social network
8
Soziales Netzwerk
8
Confidence
7
Vertrauen
7
Brand
6
Facebook
6
Markenartikel
6
Online retailing
6
Public relations
6
Social media
6
Öffentlichkeitsarbeit
6
Personality psychology
5
Persönlichkeitspsychologie
5
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31
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Article in journal
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Aufsatz in Zeitschrift
31
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English
31
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Rita, Paulo
2
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Anselmsson, Johan
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Basile, Kelly
1
Belanche, Daniel
1
Bergiel, Blaise
1
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1
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1
Casaló, Luis V.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Chih Ping
1
Coelho, Pedro Simões
1
Daugherty, Terry
1
Dąbrowski, Dariusz
1
Erkan, Ismail
1
Erkkila, Taina
1
Evans, Chris
1
Flavián, Marta
1
Gabrielli, Veronica
1
Gistri, Giacomo
1
Hammick, Jinhyon Kwon
1
Hazari, Sunil
1
Ibrahim, Blend
1
Ibáñez-Sánchez, Sergio
1
Jones, Brian
1
Ju, Ilyoung
1
Keller, Kevin Lane
1
Langaro, Daniela
1
Lee, Arturo
1
Letourneau, Olivia
1
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1
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Journal of marketing communications
Journal of business research : JBR
166
Journal of retailing and consumer services
121
International journal of internet marketing and advertising : IJIMA
61
The journal of product & brand management
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
The journal of brand management : an international journal
48
Technological forecasting & social change : an international journal
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of management information systems : JMIS
39
Information systems research : ISR
36
International journal of electronic marketing and retailing : IJEMR
35
Journal of internet commerce
33
International journal of hospitality management
32
Journal of strategic marketing
32
Electronic commerce research
30
Journal of promotion management : innovations in planning and applied research
29
Journal of electronic commerce research : JECR
28
Tourism management : research, policies, practice
28
International journal of business information systems : IJBIS
27
Journal of marketing
27
Marketing intelligence & planning
26
International journal of electronic commerce : IJEC
25
Business horizons
24
Asia Pacific journal of marketing and logistics
22
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Psychology & marketing
22
Cogent business & management
21
Journal of hospitality marketing & management
19
International journal of advertising : the review of marketing communications
18
International journal of contemporary hospitality management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of the Academy of Marketing Science
18
The journal of services marketing
18
Journal of fashion marketing and management
17
Journal of service management
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
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ECONIS (ZBW)
31
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1
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
2
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
3
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
4
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
5
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
6
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
7
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
8
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
9
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
10
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
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