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~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Ästhetik"
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Search: subject:"Produktgestaltung"
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Consumer behaviour
Ästhetik
Product design
7
Produktgestaltung
7
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Brand image
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Brand management
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Aghdaie, Fathollah Amiri
1
Amirkhizi, Parisa Jourabchi
1
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Barchiesi, Maria Assunta
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Journal of marketing communications
Product experience
21
Psychology & marketing
19
Journal of business research : JBR
17
Journal of retailing and consumer services
17
International journal of product development : IJPD
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of marketing
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
10
International journal of production research
8
International journal of production economics
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of international consumer marketing
7
European journal of marketing : EJM
6
Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
International journal of retail & distribution management
5
Journal of fashion marketing and management
5
Journal of marketing research
5
Journal of retailing
5
Sensory marketing : research on the sensuality of products
5
Cogent business & management
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Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing letters : a journal of research in marketing
4
PhD series / Copenhagen Business School
4
Beiträge zum Produkt-Marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of travel and tourism marketing
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Longer lasting products : alternatives to the throwaway society
3
Management information systems : mis quarterly
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Marketing intelligence & planning
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Multisensory packaging : designing new product experiences
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ECONIS (ZBW)
6
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1
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
2
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
Saved in:
3
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
4
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
5
In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta
;
Castellan, Silvia
;
Costa, Roberta
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
Saved in:
6
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
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