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~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Corporate culture"
~subject:"Verhalten in Organisationen"
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Search: subject_exact:"Personality psychology"
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Consumer behaviour
Corporate culture
Verhalten in Organisationen
Personality psychology
17
Persönlichkeitspsychologie
17
Konsumentenverhalten
13
Advertising effects
9
Werbewirkung
9
Social Web
5
Social web
5
Advertising
4
Brand management
4
Markenführung
4
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4
Unternehmenskultur
3
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advertising
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corporate identity
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Brand
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Calvin Klein
1
Celebrity endorsement
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Celebrity-Werbung
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China
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Construal level theory
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Aghakhani, Hamed
1
Bartholmé, Roland H.
1
Bassiouni, Dina H.
1
Bee, Colleen
1
Bolhuis, Wendy
1
Bosch, Annette L. M. van den
1
Chen, Chih Ping
1
Chu, Shu-Chuan
1
Chu, Shu-chuan
1
Dalakas, Vassilis
1
Deng, Tao
1
Dodoo, Naa Amponsah
1
Duraipandian, Israel
1
Hackley, Christopher E.
1
Hartley, Phillip
1
He, Hong-wei
1
Huynh Thi Xuan Mai
1
Jong, Menno D. T. de
1
Kim, Dong Hoo
1
Kim, Soojung
1
Lee, Joonghwa
1
Lee, Wei-Na
1
Melewar, T. C.
1
Mukherjee, Avinandan
1
Mundel, Juan
1
Olsen, Svein O.
1
Oswald, Laura R.
1
Pradhan, Debasis
1
Raggio, Randle D.
1
Sethi, Dhruv
1
Sun, Jie
1
Sung, Yongjun
1
Tiwsakul, Amy Rungpaka
1
Trifts, Valerie
1
Wen, Jing
1
Yoo, Jinyoung Jinnie
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Journal of marketing communications
Journal of business research : JBR
130
Journal of retailing and consumer services
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
50
Journal of business ethics : JOBE
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
36
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
33
Human relations
32
Journal of business and psychology
23
The journal of brand management : an international journal
23
Journal of consumer behaviour : an international research review
22
Sport management review
22
European journal of marketing : EJM
21
International journal of consumer studies
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
21
The journal of product & brand management
21
Journal of economic psychology : research in economic psychology and behavioral economics
20
Journal of sport management : the official journal of the North American Society of Sport Management
20
Human relations : towards the integration of the social sciences
19
Journal of management : JOM
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Journal of vocational behavior
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of managerial psychology
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
Tourism management : research, policies, practice
16
International journal of advertising : the review of marketing communications
15
Journal of business ethics : JBE
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The Routledge companion to identity and consumption
15
Young consumers : insight and ideas for responsible marketers
15
Scandinavian journal of management
14
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
14
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ECONIS (ZBW)
16
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1
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
2
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
3
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
4
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
5
Imaginary futures : liminoid advertising and consumer identity
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10012484048
Saved in:
6
Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
Saved in:
7
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
8
The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo
;
Yoo, Jinyoung Jinnie
;
Lee, Wei-Na
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
Saved in:
9
Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators
Hartley, Phillip
;
Sun, Jie
;
Raggio, Randle D.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 632-646
Persistent link: https://www.econbiz.de/10011852905
Saved in:
10
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
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