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~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Social web"
~type:"article"
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Search: subject:"branding"
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Consumer behaviour
Markenführung
Social web
Brand management
106
Konsumentenverhalten
77
Brand image
68
Markenimage
68
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Internet marketing
26
Online-Marketing
26
Advertising
25
Werbung
24
Social Web
22
Marketing management
16
Marketingmanagement
16
Beziehungsmarketing
14
Relationship marketing
14
social media
11
brand attitude
10
Viral marketing
7
Virales Marketing
7
advertising
7
Personality psychology
6
Persönlichkeitspsychologie
6
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Confidence
5
Corporate Social Responsibility
5
Corporate reputation
5
Corporate social responsibility
5
Emerging economies
5
Emotion
5
Experiment
5
Firmenimage
5
Schwellenländer
5
Vertrauen
5
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3
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Article in journal
109
Aufsatz in Zeitschrift
109
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1
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English
109
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Anabila, Peter
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Grohmann, Bianca
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Pope, Nigel
2
Rita, Paulo
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Aljarah, Ahmad
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anand, Sandip
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Areni, Charles Scott
1
Arli, Denni
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Bayraktaroğlu, Gül
1
Bei, Lien-ti
1
Belanche, Daniel
1
Bellman, Steven
1
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Journal of marketing communications
Journal of business research : JBR
604
The journal of brand management : an international journal
542
The journal of product & brand management
381
Journal of retailing and consumer services
288
European journal of marketing : EJM
124
Journal of strategic marketing
110
Psychology & marketing
110
Asia Pacific journal of marketing and logistics
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
85
Journal of marketing
82
Journal of promotion management : innovations in planning and applied research
74
Marketing letters : a journal of research in marketing
72
Journal of international consumer marketing
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Journal of advertising research
65
Journal of promotion management : JPM
64
Journal of fashion marketing and management
63
Tourism management : research, policies, practice
63
International marketing review
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
Journal of marketing research : JMR
57
Qualitative market research : an international journal
57
Journal of global marketing
56
Journal of travel and tourism marketing
55
The journal of consumer marketing
54
Business horizons
53
International journal of contemporary hospitality management
53
European journal of marketing
52
Journal of retailing
52
International journal of consumer studies
51
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ECONIS (ZBW)
109
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51
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
52
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
53
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
54
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
55
Political brand identity : an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
Pich, Christopher
;
Dean, Dianne
;
Punjaisri, Kanyapuss
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10011536095
Saved in:
56
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
57
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
58
Thinking pink? : consumer reactions to pink ribbons and vague messages in advertising
Sheehan, Kim Bartel
;
Berg, Kati Tusinski
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011880793
Saved in:
59
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
60
Political brand image : an investigation into the operationalisation of the external orientation of David Cameron's Conservative brand
Pich, C.
;
Guja Armannsdottir
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10011852910
Saved in:
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