//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Corporate governance"
~subject:"Social Web"
~subject:"Unternehmen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Öffentlichkeitsarbeit"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate governance
Social Web
Unternehmen
Public relations
32
Öffentlichkeitsarbeit
32
Corporate Social Responsibility
15
Corporate social responsibility
15
Corporate reputation
12
Firmenimage
12
Stakeholder
9
Consumer behaviour
8
Konsumentenverhalten
8
Communication
7
Kommunikation
7
Marketing management
7
Marketingmanagement
7
Social web
6
social media
5
CSR communication
4
Corporate culture
4
Internet marketing
4
Online-Marketing
4
Unternehmenskultur
4
Advertising
3
Beziehungsmarketing
3
Confidence
3
Crisis management
3
Krisenmanagement
3
Relationship marketing
3
Vertrauen
3
corporate communication
3
public relations
3
Advertising effects
2
Brand architecture
2
Brand management
2
CSR
2
Großbritannien
2
Internal communication
2
Interne Kommunikation
2
Markenarchitektur
2
Markenführung
2
Personality psychology
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Basile, Kelly
1
Buchanan-Oliver, Margo
1
Colliander, Jonas
1
Erlandsson, Susanna
1
Fitzgerald, Emma May
1
Langaro, Daniela
1
Letourneau, Olivia
1
Lew, Zijian
1
Loureiro, Sandra Maria Correia
1
Neves, Helder
1
Pang, Augustine
1
Schivinski, Bruno
1
Shin, Wonsun
1
Tong, Suk Chong
1
Walther, Joseph B.
1
Yang, Jing
1
more ...
less ...
Published in...
All
Journal of marketing communications
SpringerLink / Bücher
51
Corporate communications : an international journal
41
Journal of communication management : an international journal
28
Journal of business research : JBR
19
PR-Praxis
17
Research
17
Springer eBook Collection
13
Corporate social responsibility and environmental management
11
Europäische Kulturen in der Wirtschaftskommunikation
11
Journal of business ethics : JOBE
11
Darden Case
10
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
Organisationskommunikation
10
Corporate reputation review : an international journal
8
Essentials
8
Business horizons
7
Business strategy and the environment
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Harvard business review : HBR
7
Journal of promotion management : JPM
7
Strategic corporate communication in the digital age
7
essentials
7
Gabler Edition Wissenschaft
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the review of marketing communications
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Review of quantitative finance and accounting
6
Springer Reference Wirtschaft
6
Taschenbücher für die Wirtschaft
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Tourism management : research, policies, practice
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
5
BAW-Texte / Reihe Public Relations
5
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
5
Ethical practice of social media in public relations
5
Europäische Hochschulschriften / 5
5
Journal of applied accounting research
5
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
2
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
3
The impact of social media platform selection on effectively communicating about corporate social responsibility
Yang, Jing
;
Basile, Kelly
;
Letourneau, Olivia
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10012203389
Saved in:
4
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
5
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
6
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->