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~isPartOf:"Journal of marketing communications"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Product differentiation"
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Internet marketing
Marketing management
Product differentiation
Consumer behaviour
203
Konsumentenverhalten
203
Advertising effects
121
Werbewirkung
121
Online-Marketing
112
Brand management
104
Markenführung
104
Marketingmanagement
104
Advertising
89
Werbung
87
Social Web
75
Social web
75
Brand image
74
Markenimage
74
Viral marketing
52
Virales Marketing
52
Beziehungsmarketing
40
Relationship marketing
40
Brand
34
Markenartikel
34
social media
31
USA
21
United States
21
advertising
21
Communication
17
Corporate Social Responsibility
17
Corporate social responsibility
17
Kommunikation
17
Public relations
15
Öffentlichkeitsarbeit
15
Emotion
14
Green marketing
14
Öko-Marketing
14
Confidence
13
Online retailing
13
Online-Handel
13
Vertrauen
13
Website
13
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207
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207
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4
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4
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English
207
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Schultz, Don E.
6
Kerr, Gayle
5
Kitchen, Philip J.
4
Belanche, Daniel
3
Bellman, Steven
3
Drennan, Judy
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Neijens, Peter C.
3
Varan, Duane
3
Anabila, Peter
2
Bailey, Ainsworth Anthony
2
Biraghi, Silvia
2
Block, Martin P.
2
Goodrich, Kendall
2
Huh, Jisu
2
Kelly, Louise
2
Langaro, Daniela
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Patti, Charles H.
2
Pelsmacker, Patrick de
2
Phua, Joe
2
Pope, Nigel
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Schivinski, Bruno
2
Smit, Edith G.
2
Tafesse, Wondwesen
2
Varnali, Kaan
2
Voorveld, Hilde A. M.
2
Weber, T. J.
2
Yoon, Doyle
2
Abreu, Fernando Antunes de
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Ahola, Eeva-Katri
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
623
Industrial marketing management : the international journal for industrial and high-tech firms
300
SpringerLink / Bücher
276
Journal of retailing and consumer services
267
Journal of strategic marketing
222
International journal of internet marketing and advertising : IJIMA
208
European journal of marketing : EJM
165
Management science : journal of the Institute for Operations Research and the Management Sciences
165
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
163
Journal of marketing management : MM
162
Journal of advertising research
152
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
148
Journal of marketing
148
Journal of the Academy of Marketing Science
139
International journal of industrial organization
135
International journal of advertising : the review of marketing communications
129
Marketing intelligence & planning
121
Springer eBook Collection
121
The journal of business & industrial marketing
120
Discussion paper / Centre for Economic Policy Research
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
118
Europäische Hochschulschriften / 5
116
International journal of hospitality management
114
NBER working paper series
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Economics letters
102
Business horizons
100
CESifo working papers
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of marketing research : JMR
97
Psychology & marketing
97
Information systems research : ISR
96
International journal of technology marketing : IJTMkt
96
The journal of brand management : an international journal
95
Tourism management : research, policies, practice
94
Cogent business & management
93
The journal of product & brand management
93
International journal of electronic marketing and retailing : IJEMR
91
Working paper / National Bureau of Economic Research, Inc.
91
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ECONIS (ZBW)
207
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207
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1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
5
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
6
The impact of social media
marketing
and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
7
Competitive advantage for life : an industry view of
marketing
communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
Saved in:
8
Examining the role of social CRM capability in online
marketing
communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
9
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
10
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
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