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~isPartOf:"Journal of marketing communications"
~subject:"Internet marketing"
~subject:"Online retailing"
~subject:"Relationship marketing"
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Internet marketing
Online retailing
Relationship marketing
Consumer behaviour
155
Konsumentenverhalten
155
Advertising
146
Advertising effects
146
Werbewirkung
146
Werbung
144
Online-Marketing
112
Social Web
61
Social web
61
Brand management
47
Markenführung
47
Brand image
40
Markenimage
40
advertising
36
Viral marketing
32
Virales Marketing
32
Marketing management
28
Marketingmanagement
28
social media
25
Emotion
17
Fernsehwerbung
17
Television advertising
17
Brand
16
Markenartikel
16
Beziehungsmarketing
15
USA
15
United States
15
Confidence
12
Online-Handel
12
Vertrauen
12
Advertising planning
11
Celebrity endorsement
11
Celebrity-Werbung
11
Print advertising
11
Printwerbung
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Werbeplanung
11
advertising effectiveness
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Article
115
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115
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115
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English
115
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Belanche, Daniel
3
Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Drennan, Judy
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Langaro, Daniela
2
Muehling, Darrel D.
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Schivinski, Bruno
2
Varnali, Kaan
2
Weber, T. J.
2
Abreu, Fernando Antunes de
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Ardelet, Caroline
1
Ashley, Christy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barnes, Nora Ganim
1
Bergiel, Blaise
1
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1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
328
International journal of internet marketing and advertising : IJIMA
201
Journal of retailing and consumer services
186
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
136
International journal of advertising : the review of marketing communications
120
Journal of advertising research
115
SpringerLink / Bücher
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
109
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
87
Information systems research : ISR
86
Management science : journal of the Institute for Operations Research and the Management Sciences
85
International journal of electronic marketing and retailing : IJEMR
84
Journal of internet commerce
79
Journal of promotion management : innovations in planning and applied research
79
Industrial marketing management : the international journal for industrial and high-tech firms
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
International journal of advertising : the quarterly review of marketing communications
67
Electronic commerce research
65
Springer eBook Collection
65
Psychology & marketing
62
Cogent business & management
61
International journal of technology marketing : IJTMkt
60
Journal of management information systems : JMIS
60
Business horizons
57
Journal of promotion management : JPM
57
The journal of product & brand management
57
Journal of marketing
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Marketing intelligence & planning
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of contemporary hospitality management
48
Journal of marketing management : MM
47
Journal of marketing research : JMR
47
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ECONIS (ZBW)
115
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1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
3
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
4
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
5
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
6
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
7
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
8
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
9
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
10
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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