//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer preferences"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kundenzufriedenheit
Social web
Consumer behaviour
300
Konsumentenverhalten
300
Advertising effects
134
Werbewirkung
134
Advertising
97
Werbung
95
Brand image
75
Brand management
75
Markenführung
75
Markenimage
75
Internet marketing
74
Online-Marketing
74
Social Web
47
Marketing management
34
Marketingmanagement
34
Viral marketing
34
Virales Marketing
34
Brand
32
Markenartikel
32
Beziehungsmarketing
26
Relationship marketing
26
advertising
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Emotion
23
social media
18
Experiment
15
Confidence
14
Vertrauen
14
Green marketing
13
Perception
13
Personality psychology
13
Persönlichkeitspsychologie
13
Wahrnehmung
13
purchase intention
13
Öko-Marketing
13
Online retailing
12
Online-Handel
12
brand attitude
12
more ...
less ...
Online availability
All
Undetermined
44
Free
4
Type of publication
All
Article
53
Type of publication (narrower categories)
All
Article in journal
53
Aufsatz in Zeitschrift
53
Language
All
English
53
Author
All
Antheunis, Marjolijn L.
2
Dodoo, Naa Amponsah
2
Flavián Blanco, Carlos
2
Ju, Ilyoung
2
Kim, Soojung
2
Lee, Joonghwa
2
Phua, Joe
2
Rita, Paulo
2
Abendroth, Lisa J.
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Anselmsson, Johan
1
Baghi, Ilaria
1
Balamoorthy S
1
Balboni, Bernardo
1
Ball, Joan P.
1
Basmanova, Oksana
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Belanche, Daniel
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Bleize, Daniëlle N. M.
1
Bıçakcıoğlu, Nilay
1
Casaló, Luis V.
1
Chandra, Bibhas
1
Chen, Chiao-Chieh
1
Chen, Chih Ping
1
Chen, Lu
1
Chiu, Yu-Ping
1
Coelho, Pedro Simões
1
Dalakas, Vassilis
1
Dattab, Biplab
1
Daugherty, Terry
1
Drennan, Judy
1
Dąbrowski, Dariusz
1
Eberle, Luciene
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of retailing and consumer services
466
Journal of business research : JBR
356
International journal of hospitality management
212
The journal of services marketing
116
Journal of travel and tourism marketing
110
Journal of hospitality marketing & management
109
Cogent business & management
104
International journal of internet marketing and advertising : IJIMA
102
International journal of contemporary hospitality management
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Psychology & marketing
88
Tourism management : research, policies, practice
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Technological forecasting & social change : an international journal
72
The journal of product & brand management
72
International journal of electronic marketing and retailing : IJEMR
70
Asia Pacific journal of marketing and logistics
69
Journal of internet commerce
67
Services marketing quarterly
63
Journal of strategic marketing
61
International journal of consumer studies
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of promotion management : innovations in planning and applied research
58
The service industries journal
58
The journal of brand management : an international journal
52
Journal of the Academy of Marketing Science
51
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
Journal of electronic commerce research : JECR
50
Journal of service management
50
Service business
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
European journal of marketing : EJM
48
International journal of advertising : the review of marketing communications
47
International journal of business information systems : IJBIS
44
Marketing intelligence & planning
44
Journal of marketing
43
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
more ...
less ...
Source
All
ECONIS (ZBW)
53
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
4
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
5
The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Chen, Lu
;
Sokolovskiy, Konstantin
;
Zhang, Mengze
; …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 702-716
Persistent link: https://www.econbiz.de/10015052734
Saved in:
6
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
7
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
8
Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S
;
Chandra, Bibhas
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
Saved in:
9
Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit
;
Mukherjee, Srabanti
;
Dattab, Biplab
; …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
Saved in:
10
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->