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~isPartOf:"Journal of marketing communications"
~subject:"Soziales Netzwerk"
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Search: subject_exact:"Online community"
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Soziales Netzwerk
Social Web
83
Social web
83
Internet marketing
58
Online-Marketing
58
Consumer behaviour
47
Konsumentenverhalten
47
Viral marketing
33
Virales Marketing
33
social media
33
Brand management
21
Markenführung
21
Advertising effects
20
Werbewirkung
20
Beziehungsmarketing
15
Relationship marketing
15
Brand image
14
Markenimage
14
Advertising
10
Social network
8
Werbung
8
Confidence
7
Marketing management
7
Marketingmanagement
7
Vertrauen
7
Brand
6
Facebook
6
Markenartikel
6
Public relations
6
Social media
6
advertising
6
Öffentlichkeitsarbeit
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Online retailing
5
Online-Handel
5
Personality psychology
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Persönlichkeitspsychologie
5
eWOM
5
engagement
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word-of-mouth
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Aljukhadar, Muhammad
1
Antheunis, Marjolijn L.
1
Buttle, Francis A.
1
Dattab, Biplab
1
Dodoo, Naa Amponsah
1
Drennan, Judy
1
Groeger, Lars
1
Güngör, Ayşegül Sağkaya
1
Kelly, Louise
1
Kerr, Gayle
1
Mohd Suki, Norazah
1
Mukherjee, Srabanti
1
Noort, Guda van
1
Norbayah Mohd Suki
1
Poels, Karolien
1
Poirier, Amélie Bériault
1
Senecal, Sylvain
1
Sengupta, Subhojit
1
Srivastava, Abhinav
1
Van den Broeck, Evert
1
Walrave, Michel
1
Wen, Jing
1
Çadırcı, Tuğçe Ozansoy
1
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Journal of marketing communications
Journal of business research : JBR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
46
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of management information systems : JMIS
23
International journal of business information systems : IJBIS
21
Electronic commerce research
19
Information systems research : ISR
19
Management information systems : mis quarterly
16
International journal of internet marketing and advertising : IJIMA
14
Journal of organizational computing and electronic commerce
14
Journal of retailing and consumer services
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
SpringerLink / Bücher
14
Electronic commerce research and applications
13
International journal of hospitality management
13
International journal of networking and virtual organisations : IJNVO
12
Cogent business & management
11
Computational & mathematical organization theory
11
Working paper
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
MIS quarterly
10
Business horizons
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
9
Journal of global information management
9
Journal of marketing management : MM
9
Decision support systems : DSS ; the international journal
8
Information technology and management
8
Journal of internet commerce
8
Journal of knowledge management
8
Technology analysis & strategic management
8
Tourism management : research, policies, practice
8
CESifo working papers
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
7
Computational and mathematical organization theory
7
Discussion papers / CEPR
7
Electronic markets : the international journal on networked business
7
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ECONIS (ZBW)
8
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date (oldest first)
1
Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit
;
Mukherjee, Srabanti
;
Dattab, Biplab
; …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
Saved in:
2
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
3
Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
Saved in:
4
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
5
Social media mavenism : toward an action-based metric for knowledge dissemination on social networks
Aljukhadar, Muhammad
;
Senecal, Sylvain
;
Poirier, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 636-665
Persistent link: https://www.econbiz.de/10012263764
Saved in:
6
Love my selfie : selfies in managing impressions on social networks
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10012203293
Saved in:
7
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
8
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
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