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~isPartOf:"Journal of marketing communications"
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Internet marketing
112
Online-Marketing
112
Consumer behaviour
96
Konsumentenverhalten
96
Social Web
83
Social web
83
Advertising effects
60
Werbewirkung
60
Advertising
43
Werbung
41
Viral marketing
40
Virales Marketing
40
Brand management
33
Markenführung
33
social media
33
Brand image
19
Markenimage
19
Beziehungsmarketing
17
Marketing management
17
Marketingmanagement
17
Relationship marketing
17
Website
15
Confidence
13
Online retailing
13
Online-Handel
13
Vertrauen
13
advertising
11
Brand
9
Computerspiel
9
Internet
9
Markenartikel
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Soziales Netzwerk
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E-commerce
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Electronic Commerce
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United States
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Corporate Social Responsibility
6
Corporate social responsibility
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Article
158
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158
Aufsatz in Zeitschrift
158
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English
158
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Antheunis, Marjolijn L.
3
Belanche, Daniel
3
Bellman, Steven
3
Huh, Jisu
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Casaló, Luis V.
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Kelly, Louise
2
Kerr, Gayle
2
Langaro, Daniela
2
Muehling, Darrel D.
2
Mukherjee, Srabanti
2
Noort, Guda van
2
Phua, Joe
2
Reijmersdal, Eva A. van
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Schivinski, Bruno
2
Seelig, Michelle I.
2
Shin, Wonsun
2
Varnali, Kaan
2
Weber, T. J.
2
Zhang, Lixuan
2
Abendroth, Lisa J.
1
Abreu, Fernando Antunes de
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Al-Manasrah, Excimirey
1
Al-Qatawneh, Manar
1
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Journal of marketing communications
Journal of business research : JBR
943
Journal of retailing and consumer services
716
SpringerLink / Bücher
581
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
399
NBER working paper series
378
Management science : journal of the Institute for Operations Research and the Management Sciences
325
Information systems research : ISR
323
Electronic commerce research
318
Springer eBook Collection
316
International journal of business information systems : IJBIS
313
Working paper / National Bureau of Economic Research, Inc.
297
International journal of internet marketing and advertising : IJIMA
287
Journal of internet commerce
262
NBER Working Paper
258
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Information systems and e-business management : ISeB
230
Journal of management information systems : JMIS
227
Industrial marketing management : the international journal for industrial and high-tech firms
224
International journal of hospitality management
224
Tourism management : research, policies, practice
224
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
CESifo working papers
193
Psychology & marketing
192
International journal of production research
179
Journal of advertising research
175
Information economics and policy : IEP
173
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Business horizons
169
European journal of operational research : EJOR
169
Management information systems : mis quarterly
168
Premier reference source
168
International journal of production economics
167
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ECONIS (ZBW)
158
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51
Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
Saved in:
52
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
53
Storytelling and narrative tools in award-winning advertisements in Turkey : an interdisciplinary approach
Kılıç, Fatih
;
Okan, Elif Yolbulan
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 881-896
Persistent link: https://www.econbiz.de/10012697010
Saved in:
54
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
55
Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
56
From active participation to engagement in online communities : analysing the mediating role of trust and commitment
Vohra, Anupama
;
Bhardwaj, Neha
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 89-114
Persistent link: https://www.econbiz.de/10012203266
Saved in:
57
Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
Saved in:
58
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
59
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
60
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
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