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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
203
Konsumentenverhalten
203
Advertising effects
121
Werbewirkung
121
Internet marketing
112
Online-Marketing
112
Brand management
104
Markenführung
104
Marketing management
104
Marketingmanagement
104
Advertising
89
Werbung
87
Social Web
75
Social web
75
Brand image
74
Markenimage
74
Viral marketing
52
Virales Marketing
52
Beziehungsmarketing
40
Relationship marketing
40
Brand
34
Markenartikel
34
social media
31
USA
21
United States
21
advertising
21
Communication
17
Corporate Social Responsibility
17
Corporate social responsibility
17
Kommunikation
17
Public relations
15
Öffentlichkeitsarbeit
15
Emotion
14
Green marketing
14
Öko-Marketing
14
Confidence
13
Online retailing
13
Online-Handel
13
Vertrauen
13
Website
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Article
367
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5
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371
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5
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English
372
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Schultz, Don E.
8
Kerr, Gayle
7
Kitchen, Philip J.
6
Bailey, Ainsworth Anthony
4
Fullerton, Jami A.
4
Muehling, Darrel D.
4
Antheunis, Marjolijn L.
3
Belanche, Daniel
3
Bellman, Steven
3
Block, Martin P.
3
Drennan, Judy
3
Goodrich, Kendall
3
Huh, Jisu
3
Kareklas, Ioannis
3
Kendrick, Alice
3
Kim, Soojung
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Neijens, Peter C.
3
Nelson, Michelle R.
3
Varan, Duane
3
Amos, Clinton
2
Anabila, Peter
2
Atkin, Joann L.
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Cheong, Yunjae
2
Dahlén, Micael
2
Daugherty, Terry
2
Ewing, Michael
2
Flavián Blanco, Carlos
2
Grohmann, Bianca
2
Hyllegard, Karen H.
2
Joireman, Jeff
2
Keller, Kevin Lane
2
Kelly, Louise
2
Kim, Dong Hoo
2
Kim, Kihan
2
Kim, Soojin
2
Kimmel, Allan J.
2
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Published in...
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Journal of marketing communications
Journal of business research : JBR
2,365
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,599
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
498
Management science : journal of the Institute for Operations Research and the Management Sciences
493
Journal of strategic marketing
491
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
443
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
364
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
347
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
283
Management Science
274
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ECONIS (ZBW)
372
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91
Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros
;
Abreu, Fernando Antunes de
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
Saved in:
92
Antecedents and consequences of consumer skepticism toward cause-related
marketing
: gender as moderator and attitude as mediator
Amawate, Vibhas
;
Deb, Madhurima
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10012424756
Saved in:
93
Retweet if you please! : do news factors explain engagement?
Manzanaro, Lucía
;
Valor, Carmen
;
Paredes-Gázquez, …
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10011880779
Saved in:
94
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
95
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
96
eWOM credibility on social networking sites : a framework
Moran, Gillian
;
Muzellec, Laurent
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011706465
Saved in:
97
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
98
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
99
Ethical limits to the intrusiveness of online advertising formats : a critical review of Better Ads Standards
Belanche, Daniel
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 685-701
Persistent link: https://www.econbiz.de/10012203358
Saved in:
100
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
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