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~isPartOf:"Journal of marketing communications"
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Sales promotion
12
Verkaufsförderung
12
Marketing management
8
Marketingmanagement
8
Consumer behaviour
5
Konsumentenverhalten
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
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Online-Marketing
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advertising effectiveness
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marketing communications
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sales promotion
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Advertising music
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Advertising regulation
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Bekleidungsindustrie
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Ahola, Eeva-Katri
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Areni, Charles Scott
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Bailey, Ainsworth Anthony
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Bonifield, Carolyn M.
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Brito, Pedro Quelhas
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Choi, Hojoon
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Garcia, Maria M.
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Greenwood, Keith
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Grimmer, Martin
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Hammond, Kathy
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Hyllegard, Karen H.
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Kanso, Ali
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LeBlanc, H. Paul
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Liu, Fang
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Miller, Rohan
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Nelson, Richard
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Ogle, Jennifer Paff
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Paek, Hye-jin
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Pope, Nigel
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Reid, Leonard N.
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Westberg, Kate
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Woolley, Meghann
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Xie, Guang-Xin
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Yan, Ruoh-nan
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Journal of marketing communications
Journal of retailing and consumer services
65
Journal of business research : JBR
63
Journal of retailing
46
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Journal of marketing research : JMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of production economics
11
International journal of market research
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
8
Journal of revenue and pricing management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
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ECONIS (ZBW)
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1
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
2
Perceived sales promotion transparency and customer intention to participate : insight from student-bank customers in Nigeria
Agu, Godswill Agu
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 762-779
Persistent link: https://www.econbiz.de/10012653589
Saved in:
3
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
4
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
5
Visualizing CSR : a visual framing analysis of US multinational companies
Garcia, Maria M.
;
Greenwood, Keith
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10011376476
Saved in:
6
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
7
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
8
Sales effects of in-store radio advertising
Areni, Charles Scott
;
Miller, Rohan
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009627460
Saved in:
9
"Thinking and feeling" products and "utilitarian and value-expressive" appeals in contemporary TV advertising : a content analytic test for functional matching and the FCB model
Choi, Hojoon
;
Yoon, Hye Jin
;
Paek, Hye-jin
;
Reid, Leonard N.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10009532020
Saved in:
10
Towards an understanding of the role of trade fairs as facilitators of consumer creativity
Ahola, Eeva-Katri
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 321-333
Persistent link: https://www.econbiz.de/10009673797
Saved in:
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