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Consumer behaviour
6
Konsumentenverhalten
6
Mobile Anwendung
6
Mobile application
6
Mobile phone
3
Mobiltelefon
3
Brand image
2
Brand management
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Markenführung
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Markenimage
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Mobile Business
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Mobile business
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Mobile communications
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Mobilkommunikation
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Online-Marketing
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Advertising
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Advertising effects
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Brand
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CFA
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Innovation diffusion
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Innovationsdiffusion
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Jugendliche
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Markenartikel
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Media usage
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Mediennutzung
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Mobile applications (Apps)
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Mobile apps
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Mobile apps marketing
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Motivation
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Native advertising
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SEM
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Utilitarismus
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brand awareness
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Fuller, Rachel
1
Gregoric, Anna
1
Gugenishvili, Ilia
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Han, Eun Kyoung
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Izzal Asnira Zolkepli
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Kaurav, Rahul Pratap Singh
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Kim, Sang Chon
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Kim, Soojung
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Lee, Joonghwa
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Ludwichowska, Gosia
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Mehra, Aashish
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Muldrow, Adrienne F.
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Park, Haseon
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Paul, Justin
1
Sharifah Nadiah Syed Mukhiar
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Stocchi, Lara
1
Tan, Chekfoung
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Tran, Trang
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Yoon, Doyle
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Journal of marketing communications
Journal of retailing and consumer services
42
Journal of business research : JBR
32
SpringerLink / Bücher
23
Technological forecasting & social change : an international journal
21
International journal of networking and virtual organisations : IJNVO
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
International journal of business information systems : IJBIS
17
Information systems research : ISR
14
Telecommunications policy : the international journal of digital economy, data sciences and new media
13
HMD : Praxis der Wirtschaftsinformatik
12
Apps management and e-commerce transactions in real-time
10
Enterprise mobility : applications, technologies and strategies
10
Information systems and e-business management : ISeB
10
Electronic commerce research
9
International journal of consumer studies
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Handbook of research in mobile business : technical, methodological, and social perspectives
8
International journal of hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of internet commerce
8
Journal of management information systems : JMIS
8
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
International journal of retail and distribution management
7
Journal of advertising research
7
Journal of hospitality marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing intelligence & planning
7
Pervasive advertising
7
Psychology & marketing
7
Research
7
Springer eBook Collection
7
Computers & operations research : and their applications to problems of world concern ; an international journal
6
IWI-Diskussionsbeiträge
6
Information economics and policy : IEP
6
Internet policy review : journal on internet regulation
6
Journal of electronic commerce research : JECR
6
Journal of marketing
6
Management information systems : mis quarterly
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
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ECONIS (ZBW)
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1
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
2
Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish
;
Paul, Justin
;
Kaurav, Rahul Pratap Singh
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 481-509
Persistent link: https://www.econbiz.de/10012624661
Saved in:
3
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
4
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
5
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
6
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
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