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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
188
Werbewirkung
188
Advertising
147
Werbung
144
Internet marketing
112
Online-Marketing
112
Brand management
104
Markenführung
104
Marketing management
104
Marketingmanagement
104
Brand image
90
Markenimage
90
Social Web
83
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83
Viral marketing
52
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52
Corporate Social Responsibility
42
Corporate social responsibility
42
Beziehungsmarketing
40
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40
advertising
36
Brand
35
Markenartikel
35
social media
34
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32
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30
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Emotion
29
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27
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27
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Kitchen, Philip J.
21
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11
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7
Muehling, Darrel D.
7
Neijens, Peter C.
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Um, Nam-Hyun
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Varan, Duane
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Stuhlfaut, Mark W.
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Yoon, Hye Jin
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Antheunis, Marjolijn L.
4
Block, Martin P.
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Bulmer, Sandy
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Chan, Fong Yee
4
Cheong, Yunjae
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Chrysochou, Polymeros
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Ewing, Michael
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Goodrich, Kendall
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Gram, Malene
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Guinalíu, Miguel
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Sar, Sela
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Aggarwal, Praveen
3
Amos, Clinton
3
Atkin, Joann L.
3
Belanche, Daniel
3
Dahlén, Micael
3
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Journal of marketing communications
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,836
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
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Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,192
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
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ECONIS (ZBW)
582
OLC EcoSci
220
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51
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
52
Less harmful ≠ safe : effects of cigarette graphic health warnings on E-cigarette evaluations
Ahmmad, Kamal
;
Howlett, Elizabeth
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 840-859
Persistent link: https://www.econbiz.de/10014529116
Saved in:
53
Marketing communication education in developing countries : post-pandemic insights from India and South Africa
Cooper, Holly B.
;
Ewing, Michael
;
Jayasinghe, Laknath
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 242-264
Persistent link: https://www.econbiz.de/10014529356
Saved in:
54
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
55
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
56
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
57
My good old days versus those good old days : moderating effects of power distance belief and product social visibility
Shi, Bing
;
Wang, Junjie
;
Shi, Jiaming
;
Tan, Chunyu
;
Hu, …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 49-73
Persistent link: https://www.econbiz.de/10014529147
Saved in:
58
A new framework for IMC planning
Kliatchko, Jerry
;
Uttamchandani, Roshan
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10014529345
Saved in:
59
The power of synergy to reinvent IMC education
Kerr, Gayle
;
Mulhern, Frank
;
Viswanathan, Vijay
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 188-200
Persistent link: https://www.econbiz.de/10014529341
Saved in:
60
Sequence matters : the interaction effect of scarcity appeals and exposure sequences
Kim, Sujin
;
Lee, SoYoung
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 465-486
Persistent link: https://www.econbiz.de/10014529314
Saved in:
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