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~isPartOf:"Journal of marketing education : JME"
~isPartOf:"Journal of marketing for higher education"
~subject:"Business and economics education"
~subject:"Learning"
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Business and economics education
Learning
Students
240
Studierende
240
Higher education institution
98
Hochschule
98
Betriebswirtschaftsstudium
80
Graduate business education
80
Studium
52
University education
52
E-Learning
46
E-learning
46
Curriculum
38
Lehrplan
38
higher education
33
Graduate economics education
32
Wirtschaftsstudium
32
Lernen
28
Consumer behaviour
25
Dienstleistungsqualität
25
Konsumentenverhalten
25
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25
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24
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24
undergraduate education
24
Customer satisfaction
23
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23
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23
Social web
23
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22
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22
Relationship marketing
22
marketing education issues
21
Brand management
20
Markenführung
20
learning approaches and issues
20
Internet marketing
17
Online-Marketing
17
experiential learning techniques
17
Brand image
15
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41
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41
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Fleming, David
2
Mills, Adam J.
2
Abney, Alexandra K.
1
Ackerman, David S.
1
Aktan, Murat
1
Andzulis, James
1
Artis, Andrew B.
1
Baber, Hasnan
1
Babin, Laurie A.
1
Barber, Kenyatta N.
1
Barry, Ben
1
Bartkus, Kenneth
1
Berezan, Orie
1
Bicen, Pelin
1
Biel, Isabella K.
1
Boyer, Stefanie L.
1
Brocato, Ashley Ann
1
Brocato, E. Deanne
1
Canhoto, Ana Isabel Domingos
1
Cannon, Joseph P.
1
Castleberry, Stephen Bryon
1
Chad, Paul
1
Chennamaneni, Pavan Rao
1
Clarke, Irvine
1
Clarke, Theresa B.
1
Cook, Laurel A.
1
Cotronei-Baird, Valeria S.
1
Crittenden, William F.
1
Delpechitre, Duleep
1
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1
Faranda, William T.
1
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1
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1
Forsyth, David J. C.
1
Fowler, Kendra
1
Fox, Alexa K.
1
Francescucci, Anthony
1
Garcera, Sara
1
Goad, Emily A.
1
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Journal of marketing education : JME
Journal of marketing for higher education
Journal of education for business
42
The international journal of management education
20
Journal of management education : a publication of the Organizational Behavior Teaching Society
18
Journal of teaching in international business
18
Journal of accounting education
17
Journal of management education : the official publication of the Organizational Behavior Teaching Society
15
The journal of economic education
15
Issues in accounting education
12
Journal of the Academy of Business Education : JABE
12
The journal of economic education : JEE
10
International journal of learning and change : IJLC
8
Advances in accounting education : teaching and curriculum innovations
7
International journal of education economics and development : IJEED
7
Journal of business ethics : JOBE
7
OECD Education Statistics
7
Academy of Management learning & education : AMLE
6
Business education & accreditation : BEA
6
Journal of international education in business : JIEB
6
Discussion paper series / IZA
5
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
5
NBER working paper series
5
PISA
5
The American economist : journal of the International Honor Society in Economics, Omicron Delta Epsilon
5
Working paper / National Bureau of Economic Research, Inc.
5
Asian Review of Accounting
4
Economics of education review
4
Journal of Documentation
4
Management learning : the journal for managerial and organizational learning
4
NBER Working Paper
4
The study of food, tourism, hospitality and events : 21st-century approaches
4
Accounting research journal
3
Advances in economics education
3
African journal of science, technology, innovation and development : AJSTID
3
Australasian marketing journal
3
Industrial and Commercial Training
3
International journal of consumer studies
3
International journal of entrepreneurial behavior & research
3
Journal of information & knowledge management : JIKM
3
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ECONIS (ZBW)
41
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41
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1
Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international
students
' learning engagement
Zaman, Umer
;
Aktan, Murat
;
Baber, Hasnan
;
Nawaz, Shahid
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
Saved in:
2
Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind
;
Morrish, Sussie C.
;
Heyworth-Thomas, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
Saved in:
3
Selling lemons? : the relationship between learning and teaching information on university programme web pages and future
students
' course satisfaction
Hosein, Anesa
;
Rao, Namrata
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10014286249
Saved in:
4
Back to the basics : handwritten journaling, student engagement, and bloom’s learning outcomes
Berezan, Orie
;
Krishen, Anjala S.
;
Garcera, Sara
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10014246065
Saved in:
5
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
6
Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James
;
Chennamaneni, Pavan Rao
;
Barber, Kenyatta N.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
Saved in:
7
Does empathy matter? : an exploratory study of class-transition satisfaction in unplanned course interruptions
Munoz, Laura
;
Fergurson, J. Ricky
;
Harris, Eric G.
; …
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10013473712
Saved in:
8
Don't waste a crisis : COVID-19 and marketing
students
' self-regulated learning in the online environment
Meshram, Kanika
;
Paladino, Angela
;
Cotronei-Baird, …
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 285-307
Persistent link: https://www.econbiz.de/10013473725
Saved in:
9
Differentiated : segmentation for improved learning strategies
Nonis, Sarath A.
;
Hudson, Gail I.
;
Philhours, Melodie J.
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 155-174
Persistent link: https://www.econbiz.de/10012695054
Saved in:
10
Marketing student perceptions of academic program quality and relationships to surface, deep, and strategic learning approaches
Faranda, William T.
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10012485740
Saved in:
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