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~isPartOf:"Journal of marketing education : JME"
~isPartOf:"Staff Paper"
~subject:"Marketing"
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Marketing
Betriebswirtschaftsstudium
53
Graduate business education
53
Curriculum
38
Lehrplan
38
Students
23
Studierende
23
E-Learning
15
E-learning
15
marketing education
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10
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Kyle, Steven C.
4
Minten, Bart
4
Crittenden, Victoria Lynn
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Tomek, William G.
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How, R. Brian
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Perren, Rebeca
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Rowles, Kristin
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Schlee, Regina Pefanis
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Journal of marketing education : JME
Staff Paper
European Journal of Marketing
462
SpringerLink / Bücher
391
Journal of Food Distribution Research
205
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
Europäische Hochschulschriften / 5
134
Springer eBook Collection
124
Journal of Agricultural and Applied Economics
123
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of Consumer Marketing
108
International Food and Agribusiness Management Review
89
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88
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80
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European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
78
Lehrbuch
76
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
International Marketing Review
70
Agricultural and Resource Economics Review
69
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Journal of marketing management : MM
68
Gabler Edition Wissenschaft
66
EB Series
64
Young Consumers
64
Journal of Agribusiness
63
Economics Papers from University Paris Dauphine
61
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
59
Food Security Collaborative Working Papers
57
Journal of the Academy of Marketing Science
56
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
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ECONIS (ZBW)
67
EconStor
44
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1
Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind
;
Morrish, Sussie C.
;
Heyworth-Thomas, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
Saved in:
2
Exploring students' motivation to participate in entrepreneurial marketing education
McCartan, Aodheen
;
Cummins, Darryl
;
Morgan, Margaret
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014580257
Saved in:
3
Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.
;
Nachtigal, Jon
;
Lupinek, Joshua M.
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
Saved in:
4
Digital marketing and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
5
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
6
From lab to market : learning entrepreneurial marketing through multi-semester, stage-gate, capstone project in STEM MBA
Marin, Alejandra
;
Parvatiyar, Atul
;
Mitchell, Ronald K.
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 226-246
Persistent link: https://www.econbiz.de/10014580249
Saved in:
7
Heuristics and the choice of method in entrepreneurial marketing education
Lopez-Castro, Itzel
;
Larios Hernández, Guillermo Jesús
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 296-308
Persistent link: https://www.econbiz.de/10014580262
Saved in:
8
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
9
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
10
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
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