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~isPartOf:"Journal of marketing education : JME"
~subject:"Learning method"
~subject:"Lernmethode"
~subject:"Marketing"
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Search: subject:"Betriebswirtschaftslehre"
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Learning method
Lernmethode
Marketing
Betriebswirtschaftsstudium
142
Graduate business education
142
Curriculum
79
Lehrplan
79
Students
71
Studierende
71
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Mills, Adam J.
2
Peltier, James
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Scovotti, Carol
2
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2
Young, Mark R.
2
Abernethy, Avery M.
1
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Journal of marketing education : JME
Journal of teaching in international business
21
The international journal of management education
20
Journal of education for business
17
Journal of the Academy of Business Education : JABE
17
Lehrbuch
13
Educating knowledge workers for corporate leadership : learning into the future
10
Journal of management education : a publication of the Organizational Behavior Teaching Society
10
Journal of management education : the official publication of the Organizational Behavior Teaching Society
10
Case studies as a teaching tool in management education
8
Australasian marketing journal
6
Journal of accounting education
6
Marketing intelligence & planning
6
Physica-Lehrbuch
6
The journal of management development
6
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Kohlhammer-Edition Marketing
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Springer-Lehrbuch
5
The Palgrave handbook of learning and teaching international business and management
5
Education tools for entrepreneurship : creating an action-learning environment through educational learning tools
4
Europäische Hochschulschriften / 5
4
Gabler-Lehrbuch
4
Journal of business-to-business marketing
4
Journal of international education in business : JIEB
4
Meffert-Marketing-Edition
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The marketing review
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Academy of Management learning & education : AMLE
3
Advances in accounting education
3
Annals in entrepreneurship education
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Building learning experiences in a changing world
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
3
Journal of business ethics : JOBE
3
Journal of historical research in marketing
3
Kohlhammer Edition Marketing
3
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Sportmanagement : SPM
3
Springer eBook Collection
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ECONIS (ZBW)
58
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1
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
2
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
3
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
4
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
5
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
Saved in:
6
Understanding how stand-alone sustainability courses are taught in marketing : a global baseline analysis
Brocato, E. Deanne
;
Graul, Antje R. H.
;
Huff, Jacob
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 337-361
Persistent link: https://www.econbiz.de/10013473772
Saved in:
7
A design thinking approach to teaching sustainability
Manna, Valerie
;
Rombach, Meike
;
Dean, David
;
Rennie, …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 362-374
Persistent link: https://www.econbiz.de/10013473775
Saved in:
8
Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Watson, Forrest
;
Stanton, Julie
;
Beninger, Stefanie
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
Saved in:
9
Linking practitioner dilemmas and research metrics across an integrated marketing curriculum
Flight, Richard L.
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10012662596
Saved in:
10
Journal of Marketing Education : a retrospective overview between 1979 and 2019
Donthu, Naveen
;
Kumar, Satish
;
Mills, Adam
;
Pattnaik, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012592895
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