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~isPartOf:"Journal of marketing for higher education"
~subject:"Bildungsverhalten"
~subject:"Educational behaviour"
~subject:"Relationship marketing"
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Bildungsverhalten
Educational behaviour
Relationship marketing
Students
112
Studierende
112
Higher education institution
88
Hochschule
88
Studium
39
University education
39
higher education
30
Beziehungsmarketing
21
Consumer behaviour
21
Dienstleistungsqualität
21
Konsumentenverhalten
21
Service quality
21
Customer satisfaction
19
Kundenzufriedenheit
19
Brand management
18
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18
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14
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12
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12
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10
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student satisfaction
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7
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29
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Perin, Marcelo Gattermann
2
Sampaio, Cláudio Hoffmann
2
Simões, Cláudia
2
Ahmed, Masood
1
Akahome, Joy Eghonghon
1
Ali, Mazhar
1
Allen, Evelyn C.
1
Amir, Huma
1
Ayodele, Ivett
1
Ayoubi, Rami M.
1
Bonilla Quijada, María del Rocío
1
Bonuke, Ronald
1
Bowden, Jana
1
Broekemier, Gregory M.
1
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1
Carvalho, Sergio W.
1
Celuch, Kevin G.
1
Chopra, Anjali
1
Chowdhury, Sabirah
1
Collisson, Brian
1
Condie, Jenna Marie
1
Cooper, Anna Mary
1
Corrons, August
1
Cownie, Fiona
1
Crawford, Elizabeth Crisp
1
Djihane Ammari
1
El Alfy, Shahira
1
Elsharnouby, Tamer H.
1
Ferguson, Sarah
1
Fudge, Julie
1
Guilbault, Melodi
1
Hameed, Irfan
1
Hashim, Sharizal
1
Helgesen, Øyvind
1
Hodge, Kay A.
1
Hussainy, Syed Karamatullah
1
Jackson, Jeremy J.
1
Jacob, Isaac
1
Japutra, Arnold
1
Jasial, Sumeet Singh
1
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Journal of marketing for higher education
Economics of education review
127
Discussion paper series / IZA
123
IZA Discussion Paper
59
NBER working paper series
35
CESifo working papers
33
Education economics
33
NBER Working Paper
27
Applied economics
23
Labour economics : official journal of the European Association of Labour Economists
20
The B.E. journal of economic analysis & policy
19
Working paper / National Bureau of Economic Research, Inc.
18
Applied economics letters
16
Journal of education for business
16
The journal of economic education
16
China economic review : an international journal
14
Discussion paper
14
Journal of public economics
14
Working paper
14
GLO discussion paper
12
Journal of economic behavior & organization : JEBO
12
Discussion papers / CEPR
11
OECD Education Statistics
11
Economic inquiry : journal of the Western Economic Association International
10
International journal of education economics and development
9
Staff reports / Federal Reserve Bank of New York
9
Working paper series
9
CESifo Working Paper
8
Journal of human resources : JHR
8
Journal of labor economics
8
The review of economics and statistics
8
CESifo Working Paper Series
7
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
7
Journal of career development
7
PISA in Focus
7
Discussion paper series
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Games and economic behavior
6
The international journal of management education
6
Contemporary economic policy : a journal of Western Economic Association International
5
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ECONIS (ZBW)
29
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10
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29
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date (oldest first)
1
Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10014566950
Saved in:
2
The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Ali, Mazhar
;
Amir, Huma
;
Ahmed, Masood
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 201-222
Persistent link: https://www.econbiz.de/10014566956
Saved in:
3
College choice & the consumer : the impact of gender on higher education enrollment
Prach, Jessica
;
Johnson, Ane Turner
;
Ferguson, Sarah
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 415-435
Persistent link: https://www.econbiz.de/10014566984
Saved in:
4
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
5
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
6
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
7
Do aspirational role models inspire or backfire? : perceived similarity mediates the effect of role models on minority
students
' college choices
Allen, Evelyn C.
;
Collisson, Brian
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10012312396
Saved in:
8
Social media and
students
' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
9
Co-creating positive outcomes in higher education : are
students
ready for co-creation?
Tarı Kasnakoğlu, Berna
;
Mercan, Hande
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10013277223
Saved in:
10
The influence of course experience, satisfaction, and loyalty on
students
' word-of-mouth and re-enrolment intentions
Rehman, Mohsin Abdur
;
Woyo, Erisher
;
Akahome, Joy Eghonghon
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013483261
Saved in:
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