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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
~subject:"Fashion"
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Search: subject:"Fashion"
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Fashion
Mode
34
Textilhandel
18
Textile distribution
17
Bekleidungsindustrie
16
Consumer behaviour
15
Konsumentenverhalten
15
Clothing industry
13
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9
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9
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7
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Journal of marketing management : JMM ; journal of the Academy of Marketing
SpringerLink / Bücher
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Journal of fashion marketing and management
217
Journal of Fashion Marketing and Management: An International Journal
119
Journal of retailing and consumer services
78
Journal of business research : JBR
67
Journal of global fashion marketing : JGfM
57
International Journal of Retail & Distribution Management
39
International journal of consumer studies
33
International journal of production economics
30
International journal of retail & distribution management
27
Cogent business & management
20
The international review of retail, distribution and consumer research
20
Business history
17
Asia Pacific journal of marketing and logistics
16
Journal of Fashion Marketing and Management
16
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of retail and distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
International journal of production research
12
The journal of product & brand management
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Psychology & marketing
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Journal of Product & Brand Management
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Springer eBook Collection
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
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ECONIS (ZBW)
33
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33
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1
Unpacking nontarget majority consumers' responses to modest
fashion
: how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
2
Use it or lose it? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects
Assima, Chantal
;
Herbert, Maud
;
Robert, Isabelle
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1220-1254
Persistent link: https://www.econbiz.de/10014427199
Saved in:
3
Pricing in online
fashion
retailing : implications for research and practice
Wood, Steve
;
Watson, Iain
;
Teller, Christoph
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
Saved in:
4
A critical technocultural discourse analysis of Muslim
fashion
bloggers in France : charting "restorative technoscapes"
Pemberton, Kelly
;
Takhar, Jennifer
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 387-416
Persistent link: https://www.econbiz.de/10012515273
Saved in:
5
Managing online touchpoints for a consistent customer experience : cases from
fashion
retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
6
The need for services and technologies in physical fast
fashion
stores : Generation Y's opinion
Rese, Alexandra
;
Schlee, Tobias
;
Baier, Daniel
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1437-1459
Persistent link: https://www.econbiz.de/10012178637
Saved in:
7
"From a mother to another" : creative experiences of sharing used children's clothing
Ritch, Elaine L.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 770-794
Persistent link: https://www.econbiz.de/10012178428
Saved in:
8
Celebrity endorsement in the world of luxury
fashion
: when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
9
The key drivers of perceived omnichannel service quality in
fashion
Patten, Elena
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 3-30)
.
2021
Persistent link: https://www.econbiz.de/10012607160
Saved in:
10
Opinion leaders, short videos and virtual communities in the
fashion
industry
Chen, Peng
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 51-79)
.
2021
Persistent link: https://www.econbiz.de/10012607299
Saved in:
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