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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
Firmenimage
Konsumentenverhalten
957
Brand management
702
Markenführung
702
Brand image
426
Markenimage
426
Brand
338
Markenartikel
333
Einzelhandel
293
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293
Relationship marketing
287
Beziehungsmarketing
286
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212
Marketingmanagement
212
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Grewal, Dhruv
14
Balmer, John M. T.
8
Johnson, Lester W.
7
Piacentini, Maria
7
Roggeveen, Anne L.
7
Breugelmans, Els
6
Campo, Katia
6
Carlson, Jamie
6
Harris, Lloyd C.
6
Hogg, Margaret K.
6
Michaelidou, Nina
6
Nordfält, Jens
6
Verhoef, Peter C.
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Belk, Russell W.
5
Blut, Markus
5
Phau, Ian
5
Veer, Ekant
5
Baxter, Stacey M.
4
Burton, Scot
4
Dass, Mayukh
4
Goodstein, Ronald Charles
4
Grappi, Silvia
4
Gunasti, Kunter
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Merrilees, Bill
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Pelsmacker, Patrick de
4
Ratchford, Brian Thomas
4
Ross, William T.
4
Ruyter, Ko de
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of marketing management : MM
Journal of retailing
The journal of brand management : an international journal
Journal of business research : JBR
1,951
Journal of retailing and consumer services
1,948
International journal of consumer studies
754
International journal of hospitality management
736
Psychology & marketing
655
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
The journal of product & brand management
411
Asia Pacific journal of marketing and logistics
392
European journal of marketing : EJM
374
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
341
Journal of business ethics : JOBE
324
Journal of travel and tourism marketing
316
Journal of international consumer marketing
312
Journal of marketing communications
311
Tourism management : research, policies, practice
297
International journal of retail & distribution management
296
Cogent business & management
292
Marketing letters : a journal of research in marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of fashion marketing and management
285
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of marketing
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
278
The international review of retail, distribution and consumer research
276
Journal of the Academy of Marketing Science
272
International journal of contemporary hospitality management
269
Technological forecasting & social change : an international journal
266
The journal of services marketing
266
Journal of economic psychology : research in economic psychology and behavioral economics
255
Marketing intelligence & planning
253
Journal of hospitality marketing & management
247
Food policy : economics planning and politics of food and agriculture
242
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
232
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ECONIS (ZBW)
1,025
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1
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10
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Consumer search : what can we learn from pre-purchase data?
Honka, Elisabeth
;
Seiler, Stephan
;
Ursu, Raluca
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 114-129
Persistent link: https://www.econbiz.de/10014527107
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
6
Healthy shopping dynamics : the healthiness of sequential grocery choices
Ittersum, Koert van
;
Heide, Martine T. van der
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10014526950
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
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