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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Article in journal"
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Consumer behaviour
Social web
Konsumentenverhalten
2,591
Brand management
947
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947
Relationship marketing
772
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771
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705
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705
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646
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485
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Prentice, Catherine
19
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Septianto, Felix
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Dhir, Amandeep
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Thaichon, Park
15
Jebarajakirthy, Charles
13
Paul, Justin
13
Lombart, Cindy
12
Pantano, Eleonora
12
Dwivedi, Yogesh Kumar
11
Kaur, Puneet
11
Rana, Nripendra P.
11
Carlson, Jamie
10
Johnson, Lester W.
10
Klaus, Philipp
10
Ladhari, Riadh
10
Mortimer, Gary
10
Otterbring, Tobias
10
Talwar, Shalini
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Agag, Gomaa
9
Borges, Adilson
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Gázquez-Abad, Juan Carlos
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Loureiro, Sandra Maria Correia
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Sands, Sean
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Souiden, Nizar
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Bogomolova, Svetlana
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Dennis, Charles
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Elms, Jonathan
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Khan, Imran
8
Louis, Didier
8
Phau, Ian
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Quach, Sara
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Baumann, Chris
7
Chebat, Jean-Charles
7
Duan, Yongrui
7
Fazal-e-Hasan, Syed
7
Gilboa, Shaked
7
Hogg, Margaret K.
7
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Academy of Marketing
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Global Brand Conference <11., 2016, Bradford>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of marketing management : MM
Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of business research : JBR
2,208
International journal of hospitality management
776
International journal of consumer studies
770
Psychology & marketing
702
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Technological forecasting & social change : an international journal
442
Asia Pacific journal of marketing and logistics
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Management science : journal of the Institute for Operations Research and the Management Sciences
388
Tourism management : research, policies, practice
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European journal of marketing : EJM
362
Journal of marketing research : JMR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Cogent business & management
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Journal of marketing communications
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Journal of international consumer marketing
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of retailing
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Marketing letters : a journal of research in marketing
297
Journal of consumer behaviour : an international research review
296
International journal of retail & distribution management
294
The journal of consumer marketing
293
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
292
International journal of contemporary hospitality management
290
Journal of business ethics : JOBE
288
Journal of the Academy of Marketing Science
280
The journal of services marketing
276
Journal of hospitality marketing & management
270
Marketing intelligence & planning
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
254
International journal of internet marketing and advertising : IJIMA
252
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ECONIS (ZBW)
2,709
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement th...
Bilal, Muhammad
;
Zhang, Yunfeng
;
Cai, Shukai
;
Akram, Umair
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
Saved in:
6
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
7
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
8
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
9
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
10
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
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