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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Viral marketing"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Viral marketing
Virales Marketing
148
Consumer behaviour
113
Konsumentenverhalten
113
Social Web
60
Social web
60
Online-Marketing
50
Beziehungsmarketing
48
Relationship marketing
48
Customer satisfaction
43
Kundenzufriedenheit
43
Online retailing
37
Online-Handel
37
Dienstleistungsqualität
26
Service quality
26
Word-of-mouth
19
Brand management
17
Markenführung
17
Brand image
15
Markenimage
15
Customer integration
14
E-commerce
14
Electronic Commerce
14
Kundenintegration
14
Online reviews
13
Confidence
10
Emotion
10
Vertrauen
10
eWOM
10
Beschwerdemanagement
9
Brand
9
Complaint management
9
Einzelhandel
9
Markenartikel
9
Retail trade
9
Advertising
8
Satisfaction
8
Social media
8
Word of mouth
8
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147
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148
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148
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1
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English
148
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Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
4
Septianto, Felix
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Augusto, Mário Gomes
2
Bambauer-Sachse, Silke
2
Benkenstein, Martin
2
Buttle, Francis A.
2
Casidy, Riza
2
Chiew, Tung Moi
2
East, Robert
2
Ismagilova, Elvira
2
Liu, Chih-Hsing
2
Mangold, Sabrina
2
Michaelidou, Nina
2
Moro, Sérgio
2
Petrescu, Maria
2
Shankar, Amit
2
Sharma, Piyush
2
Slade, Emma
2
Tafesse, Wondwesen
2
Uncles, Mark D.
2
Agrawal, Shiv Ratan
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
Andrews, Lynda
1
Antwi, Collins Opoku
1
Appiah, Dominic
1
Arce-Urriza, Marta
1
Archer-Brown, Chris
1
Ashaduzzaman, Md
1
Aslani, Shirin
1
Audrain-Pontevia, Anne-Françoise
1
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Academy of Marketing
1
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Journal of marketing management : MM
Journal of retailing and consumer services
Journal of business research : JBR
184
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
148
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148
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1
Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan
;
Akram, Umair
;
Khan, Yamna
;
Khan, Naveed R.
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
Saved in:
2
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
6
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
7
The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
Saved in:
8
Role of downward versus upward social comparison in service recovery : testing a mediated moderation model with two empirical studies
Chen, Ke
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372531
Saved in:
9
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
10
To praise or not to praise- Role of word of mouth in food delivery apps
Das, Manoj
;
Ramalingam, Mahesh
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014363977
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