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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of service management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
~subject:"Einzelhandel"
~subject:"Online-Marketing"
~subject:"Social web"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
Customer satisfaction
Einzelhandel
Online-Marketing
Social web
Relationship marketing
293
Consumer behaviour
144
Konsumentenverhalten
144
Kundenzufriedenheit
71
Dienstleistungsqualität
67
Service quality
67
Customer integration
55
Kundenintegration
55
Brand management
50
Markenführung
50
Social Web
44
Brand image
39
Markenimage
39
Internet marketing
36
Brand
29
Markenartikel
28
Customer value
24
Kundenwert
24
Betriebliche Wertschöpfung
21
Marketing management
21
Marketingmanagement
21
Retail trade
21
Value creation
21
Customer experience
19
Confidence
17
Lieferantenmanagement
17
Services
17
Supplier relationship management
17
Vertrauen
17
Customer engagement
16
Dienstleistung
16
Dienstleistungssektor
16
Emotion
16
Service industry
16
Beschwerdemanagement
15
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2
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Article
290
Book / Working Paper
3
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Article in journal
293
Aufsatz in Zeitschrift
293
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
3
Konferenzbeitrag
3
Case study
2
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2
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English
293
Author
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Hollebeek, Linda D.
7
Malthouse, Edward C.
5
McColl-Kennedy, Janet R.
5
Aksoy, Lerzan
4
Edvardsson, Bo
4
Jaakkola, Elina
4
Leckie, Civilai
4
Buttle, Francis A.
3
Conduit, Jodie
3
Hammerschmidt, Maik
3
Keiningham, Timothy
3
Merrilees, Bill
3
Nijssen, E. J.
3
Ponsignon, Frederic
3
Weiger, Welf Hermann
3
Amenuvor, Fortune Edem
2
Ang, Lawrence
2
Bala, Pradip Kumar
2
Bang, Nguyen
2
Behera, Rajat Kumar
2
Bilstein, Nicola
2
Bloemer, Johanna M.
2
Brown, Stephen
2
Buoye, Alexander
2
Calder, Bobby J.
2
Casidy, Riza
2
Cova, Bernard
2
Dessart, Laurence
2
El-Manstrly, Dahlia
2
Fisk, Raymond P.
2
Füller, Johann
2
Giertz, Johann N.
2
Halinen, Aino
2
Hammedi, Wafa
2
Hart, Cathy
2
Heinonen, Kristina
2
Helkkula, Anu
2
Hewer, Paul
2
Hillebrand, Bas
2
Johnson, Lester W.
2
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Published in...
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Journal of marketing management : MM
Journal of service management
Marketing intelligence & planning
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
261
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
293
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1
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293
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1
Sustainable customer relationship management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
Some agents are more similar than others : customer orientation of frontline robots and employees
Leiño Calleja, David
;
Schepers, Jeroen
;
Nijssen, E. J.
- In:
Journal of service management
34
(
2023
)
6
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014456545
Saved in:
3
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
4
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
5
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
6
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
7
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
8
Empowering co-creation of services with artificial intelligence : an empirical analysis to examine adoption intention
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 941-975
Persistent link: https://www.econbiz.de/10015056925
Saved in:
9
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
10
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
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